Ever wish you could read the minds of all the most successful bloggers? What if they told you the exact mistakes to avoid and what to do instead? Do you think that would be helpful?
That’s why I created this epic roundup post, so that you could glean valuable insights from all the top bloggers out there.
I asked these 143 master bloggers, “What’s the biggest mistake new bloggers need to avoid?”
There’s no need to make mistakes that have already been made. Instead learn from these experts as they reveal their best tips.
You may not be able to literally read their minds, but this is the next best thing.
Freddy Gandarilla Cabrera
Sue Anne Dunlevie
John Lee Dumas
Mary Lou Green
Carrie Smith Nicholson
Christine C. Renee
Frederick V. Johnson
Ian Anderson Gray
One of the biggest mistakes I see bloggers make is thinking that their blog has to be perfect before they launch.
Sure, in an ideal world, perfect would be great. But the truth is that we learn far more after we launch our blogs than we do while we’re planning them.
At some point, you’ve just got to launch. Over analyzing and detailed planning only causes paralysis – it stops you moving forward.
Get your blog to where it needs to be and go for it. Be prepared to completely change your original plan as you work your way through the learning curve.
But what if your blog fails to reach the dizzying heights you’ve envisaged?
No problem because you’ll learn a lot from the experience and that’s what matters. As Richard Branson says; failing isn’t the end, it’s just another step towards success.we learn far more after we launch our blogs than we do while we're planning themClick To Tweet
New bloggers often make the mistake of writing for themselves and missing what their audience wants to read. When you’re just starting out, you’re often not sure what your audience needs from your content. This can lead you to writing blog posts that don’t really hit a chord.
To ensure that your content is in line with your audience, think about their pain points. What problems or struggles does your audience have? How can you help them overcome those struggles? What information can you give them that will make their lives easier by alleviating those pain points? Regardless of your niche, your audience has questions that you can answer.
One of the best ways to create raving fans is to connect with your readers by being the solution to their problems.
That’s often easier said than done, especially when you’re just starting out. How do you know what your audience’s pain points are? Ask them. Head to social media or leverage your email list if you have one.
Another way to find out is to just listen. See what people are saying on social media. Is there a complaint or a question that comes up more often than others? Use that as a starting point for your content.Regardless of your niche, your audience has questions that you can answer.Click To Tweet
The biggest mistake new bloggers need to avoid is thinking you can grow a successful blog on your own. You need to network, and from the very beginning. Many of you have heard the saying “your network is your net worth”. And it is just as true in blogging.
Sure, at the beginning you cannot necessarily get access to the big guns, but start with people at or near your level and work your way up. This tactic will serve you very well as you progress.You need to network, and from the very beginning.Click To Tweet
I think the biggest mistake new bloggers need to avoid is one that I personally fell into. Don’t try to be anyone else than yourself. Too many bloggers don’t use their own “voice”. They polish themselves to impress and bring in readers, however, lose their sole purpose for blogging.
If I were able to give each blogger a bit of advice it would be remain true to yourself.Don't try to be anyone else than yourself.Click To Tweet
The biggest mistake I see new bloggers doing time and time again is publishing on their own website. It’s not their fault, and I fell into the trap myself, since everywhere on the internet you see experts telling you you HAVE to publish every week, or every day, or at least to be consistent with your publication schedule. Worse, many tell you you should have an editorial calendar.
Here is what happens when you publish on your own website: Nothing. Nobody knows you exist, nobody cares, so nothing happens. Instead, when you publish on websites of well-known and established bloggers (also called as guest blogging), your articles get seen by thousands of people, they get shared, promoted, and they bring you a lot of new subscribers. That’s where new bloggers should focus their efforts: Publish a couple good articles on your blog, not more, and then focus on publishing elsewhere to bring traffic to your website.focus on publishing elsewhere to bring traffic to your websiteClick To Tweet
The biggest mistake new bloggers need to avoid is thinking that other bloggers are their competition. Cause they’re not. In fact, other bloggers in the same niche, even with the same topics, can be the best ally. Because their readers are the same ones you want. By connecting with other bloggers, you can reach even more people and really grow your audience.
And there’s no need to worry about overlap. Because even with the same topics, you are YOU. If you develop your own voice and showcase what’s unique about you and what you can offer, then it really doesn’t matter if readers are following both you and other bloggers in your niche. Find your writing voice and develop your unique value and you’re golden.Find your writing voice and develop your unique value and you’re golden.Click To Tweet
One of the biggest mistakes new (and old) bloggers face is that they don’t think carefully about the change that they’re trying to bring to their readers. Great blogs bring about a change in their readers. They leave their readers a little different as a result of reading them.
So one of the best questions that a blogger can ponder is ‘what change am I trying to bring to my readers?’ Understanding this is important as it will impact the content you create, the way you promote yourself, the way you engage with readers and the way that you monetize your blog.
After you’ve worked out what the overall change you’re trying to bring is the next thing to do is to break down that change into steps, stages or lessons and to start creating content along those lines.
For example – on ProBlogger our goal is to help bloggers to build more profitable blogs. This is the overall change we’re trying to bring but once we know this we can start to think about what needs to happen for that change to come about and we can build content that takes people through the process.
As a result recently we’ve created specific content on some of the key things bloggers need to work on starting with the most basic – how to start a blog and moving right through to how to make money from your blog.
By identifying your ‘big change’ and breaking it down into bite sized pieces you’re not only coming up with content ideas but also hopefully being more effectively useful with your readers.Great blogs bring about a change in their readers.Click To Tweet
I think one of the biggest mistakes new bloggers make is not starting a newsletter. Newsletters are very powerful, but they take time to build. Every month you don’t start one is a month that can amount to a lot of “missed” subscribers years later. My advice is to start right away with some sort of opt in form, and later focus on optimizing.I think one of the biggest mistakes new bloggers make is not starting a newsletter.Click To Tweet
Freddy Gandarilla Cabrera
It is very important to invest in the right blogging and internet marketing education. And, get well-organized with everything that you must do every day, and every week. Once you know exactly what you must do, to take your blog to success online, you need to create a Daily Action Plan that you can follow religiously. Work very smart and take advantage of online tools. Time management plays an important role to increase productivity. Learn to use tools like tomato-timer.com and trello.com to help you get organized and increase your productivity when working online.
I think, not really caring to follow everything that I just mentioned above, is one of the biggest mistake a new blogger should avoid. You have to invest in the right knowledge, then create your own custom daily (or weekly) action plan, get well-organized and manage your time properly to increase productivity levels. Building a successful blog online is a process that takes the right efforts, dedication and a strong self-discipline to take the necessary action consistently.Work very smart and take advantage of online tools.Click To Tweet
Too many people start a new blog without having a clear idea of what they hope to achieve with it.
Their thinking often runs along these lines:
“I’ll write about a topic that interests me and people who are also interested in that topic will subscribe and at some point I’ll have a popular blog and then I’ll have lots of options about where to go next.”
But a popular blog is just a means to an end. So they’d be better asking themselves upfront: “What, specifically, will a popular blog do for me?” Will it allow me to sell a product, get a better job, get a book deal, etc.?
Then start a blog with that specific goal in mind. Because the end goal will affect the target audience, the angle on the topic and the way you build the blog.
So the mistake is not thinking about the real end goal. Having a popular blog seems like an exciting prospect but it’s a ton of work and is only valuable if it enables you to do or be something that wasn’t possible before.a popular blog is just a means to an endClick To Tweet
Spending too much time customizing the theme & worrying about traffic & monetization. A newbie blogger should spend the first few weeks honing their skills & learning as much as they can. Here are recommended stuff to learn:
- Writing compelling content
- Search Engine Optimization
- Social Media marketing
- Building community
The biggest mistake new bloggers need to avoid is not monetizing the blog from the early stage of blogging.
Most of the new bloggers think that they will monetize the blog when it starts generating traffic. It seems a good idea. But the problem is you never know when the traffic will come. And even if the traffic comes, you don’t know what’s the best way to monetize your blog. Because finding the best way to monetize your blog requires time. You need to do some a/b testings to find out the monetization method that suits your blog.
You can save a lot of time if you start monetizing your blog from day 1. It will help you to understand what monetization way will work for you.
When I started blogging, AdSense was the only known blog monetization way to me. After doing some research, I found that there were some other ways. I started exploring those ways and found that Affiliate Marketing was my thing. Now most of my earnings come from Affiliate marketing.
So start monetizing your blog from day 1. I know you are a passionate blogger. To keep your passion alive, you need to earn money from your blog. At the end of the day, money is the biggest motivation.finding the best way to monetize your blog requires timeClick To Tweet
There are three key concepts that a blogger should consider before starting up.
Make sure that the blog has a range of ideas to cover whilst maintaining a focused niche. You don’t know what will have the best impact until you try it so expect that what you had envisioned for the blog may change considerably, through how the audience influences your decisions.
Start with a handful of articles ready to publish, it takes some of the pressure off when making other changes necessary to get the blog operational. You’ll be thankful to have a few ideas in the pocket.
Finally consider the audience and how they factor into what you are producing. You shouldn’t be producing content purely on a self-fulfilling notion. Articles that do best are those that help solve answers or provide balanced insight.
Other smaller items to be aware of:
- Don’t shun list articles.
- Don’t be afraid to include imbedded videos.
- Use statistical data where you can to back up your facts.
- Developing some form of monthly roundup can help your editorial calendar even if it is posted irregularly.
- Try to respond to comments as soon as you can. Make sure what you receive and how you respond is high quality. If you use LiveFyre or Disqus, expect comments to take longer to encourage.
- Focus your efforts on one social media outlet and develop it fully before spreading yourself over more networks. You should have one core “go to” social media network.
The biggest mistake I see new bloggers making is thinking their website needs to be perfect before launching. It’s better to just start creating and sharing your valuable content while building a strong online community through your blog, mailing list, and social media. Don’t let anything hold you back from putting your blog out there! I’m a huge believer in the ‘done is better than perfect’ mantra.done is better than perfectClick To Tweet
The biggest mistake new bloggers make has two parts that work viciously together – comparison and imitation. Comparison is so easy to do but never creates anything positive. You don’t know someone else’s blogging journey, you don’t know how many other blogs they’ve started before this one, you don’t know how much they are spending on advertising or what experience and expertise they have. Stop comparing. Now. And resist the urge to imitate. No one else can offer to the world what you can offer, your unique voice. Find it and sing it loud. Imitating others will never lead to your own sustainable success.No one else can offer to the world what you can offer, your unique voice.Click To Tweet
The biggest mistake newbies do is – running a multiple niche blog when they start their blogging career.
Being a newbie, they are not sure about the niche which will drive more traffic, so this mistake is obvious.
I call it a time waste trap, where you spend sleepless nights to learn different things and end up wasting a lot of your time.
This can be avoided by being focused from the day one. e.g decide that you want to write about social media only, WordPress only, blogging only, affiliate marketing or whatever. Just pick one niche.
Because this will give you more understanding about that niche and you will be more authentic when you will write article on your blog.
By reading your articles, readers can easily differentiate a newbie and an expert.
So mastering one niche can be a HUGE winning formula if newbies adopt it from the day one.Just pick one niche.Click To Tweet
The biggest mistake new bloggers need to avoid is the thought that you need to be perfect to be successful. After holding multiple coaching sessions at a local coworking space, I had the chance to chat with many prospective bloggers that were still waiting to pull the trigger on starting a blog after months of contemplation.
Imperfection humanizes us. It’s more endearing than you think. If you don’t start now, you’ll never start. So get started now, and change later if necessary!get started now, and change later if necessaryClick To Tweet
New bloggers cannot think that blogging is a get rich quick story, despite what they may have read online. Blogging is a marathon, it’s not a sprint. It takes a lot of your time and effort over a long period of time before you’ll start seeing any results and any benefits. You need to be in it for the long run from the start. If you’re not in this long term mindset you will quit soon after starting when you don’t see any instant progress. Keep working and keep blogging. Build your audience and content archives day by day, post by post and loyal visitor by loyal visitor. That’s the safest and quickest way to succeed in blogging.Blogging is a marathon, it's not a sprint.Click To Tweet
The biggest mistake new bloggers need to avoid is doing everything without a strategy and just diving in because others are doing also same thing.
From selecting a domain name, hosting, starting a blog, publishing content, optimizing the content, influencer marketing and finally to monetizing your blog you must have a very clearly defined strategy.
Otherwise your every blogging chore would make you part of the crowd and never let you stand out from the herd of millions of bloggers.you must have a very clearly defined strategyClick To Tweet
Do you remember when you started walking? Probably not. In the beginning, you started crawling, then you took your first step and you fell, then you raised yourself up and you kept on walking.
Now, walking is the most natural thing for you. You don’t worry about it, you don’t plan it and you don’t even think about it. And guess what? Now, not only you know how to walk but you also can run, or swim or cycle or anything else you want to do.
It’s the same thing with blogging. I need you to know that it’s ok if you make mistakes. I know you first want to learn everything you can to avoid making mistakes, but you have to make them.
So what if your first posts will be boring? Almost no one will read them anyway. Only by practice and experience, you will learn how to make awesome posts that touch the hearts of thousand or even millions of people.
If you read tons of blogs, listen to podcasts, enroll in classes and study everything you can about blogging before even starting it, you will make a big mistake. Procrastination and the fear of failure are the demons that haunt many bloggers and stop them from taking action.
I’m not going to lie to you. You will make stupid mistakes, you will feel frustrated, and tired, and disappointed and you will want to quit. But, please don’t do it.
Quitting blogging is the biggest mistake you can ever make!
There is nothing it’s worse than quitting! Whatever happens keep moving forward. It will be better. You will become better.There is nothing it's worse than quitting! Whatever happens keep moving forward.Click To Tweet
I see it time and time again: new bloggers start their blog on a free platform and then, once things start to take off, they realize how limiting those platforms can be. For example, a lot of free hosts don’t let you make money from your blog and you don’t retain full ownership of your assets. It’s much better for new bloggers to get their own domain name and host so that they fully own and control the asset that they are trying to build. This puts you in a better position for success on Google, as well as lending your brand more authority from the outset.free hosts don't let you make money from your blog Click To Tweet
A new blogger makes many mistakes and I am answering this questions through my experience. When I was a new blogger I was not doing brainstorming (a Process where we choose keywords for ranking our blog using tools like Keyword planner and some other tools) and I am sure that many newbie bloggers make this mistake. More importantly, this mistake is done by the blogger who doesn’t have any knowledge about SEO and begins their blog without any help or doing proper research.
This mistake may look like a smaller one but after blogging for two or three months and sometimes blogging for six months bloggers realize that they have done a bigger mistake when they don’t get any organic traffic. This happens because they do not choose the right keywords for ranking. With my first blog I made the same mistake but with my second blog, I did the brainstorming and got the good long tail keywords. And For sure I am getting more organic traffic by using those keywords for my blog. I wanted to share some more mistakes that newbie bloggers make:
- Changing the URL of the Blog again and again.
- Disabling comments after few days
- Allowing Broken Links
- Getting links from the Low reputation sites
- Using Duplicate content for the blog
The biggest mistake is trying to write about too many topics. You and your blog need to be known for ONE specific thing. Writing about whatever you like at the moment and calling yourself a lifestyle blogger doesn’t fly anymore. What’s your expertise and what can you help your readers do? Narrow that down, kick all the extra fluff to the curb, and you’ll start to see your blog and your audience picking up momentum fast!You and your blog need to be known for ONE specific thing.Click To Tweet
Sue Anne Dunlevie
The biggest mistake that I see new bloggers make it is they don’t have a plan for their blog. They know they want to make money – eventually – but they have no idea what they want to sell.
A blog is a business – it’s just on the internet. But you need to make the same game plan for a blog as for a brick and mortar storefront. A good way to start is by asking yourself these questions:
- What problem(s) will you solve for your readers?
- Why do your readers want to read your blog?
- What issues are your readers struggling with or frustrated by?
Once you start getting people reading your blog, then you can double-check that their problems are what you originally thought they were. You can ask them through your autoresponder or in a survey. Then you can solve those problems by creating a product or service that will help your readers. You can even start with an affiliate product and then create your own product later down the road. But take into account what your readers are struggling with before you start creating a product or service.take into account what your readers are struggling withClick To Tweet
The biggest mistake new bloggers need to avoid is expecting overnight success. Growing a successful blog is not something that happens overnight (for most of us at least). Blogging requires a lot of hard work, patience, and persistence. If you go into blogging knowing these three things, then you’re on the right track towards having a successful blog.Growing a successful blog is not something that happens overnightClick To Tweet
The biggest mistake new bloggers need to avoid is being copycats of “old” bloggers.
If your blog is nothing but takeaways from articles that you’ve read from popular bloggers – what’s the reason to read your blog anyways.
Be unique! Do something unique! Question what other bloggers say! Be different! Be a nonconformist!
This is the only way to stand out and make your content interesting.The biggest mistake new bloggers need to avoid is being copycats of 'old' bloggers.Click To Tweet
Many new bloggers go after keywords and follow advice about optimizing their content for search engines like Google.
This advice is not only misleading to new bloggers, much of it is out of date or, more accurately, doesn’t work for new bloggers.
Yet, inspired and convinced by often overwhelming numbers of experts pushing SEO as a go-to traffic generation tactic, new bloggers expect results that don’t come.
Either the traffic is very small in number and doesn’t stay to become readers, subscribers and buyers. Or no traffic comes at all.
And there is no quick growth or success.
Both results can be frustrating and disappointing, leading many new bloggers to get despondent and give up. Often when they give up, it’s too soon.
Blogging, or more accurately, growing a blog that gets traffic, readers, subscribers and makes money, takes time. Most new bloggers give up after 3 months or so.
Realistically, it takes 12 months of targeted work to make your blog grow and achieve your goals.
By “targeted work” I mean, knowing:
- what you want to achieve (what end result do you want from having a blog)?
- who do you want coming to your blog (this needs to be people most likely to want what you’re offering)?
- what is it that you’re giving these people (and how?)?
- is what you’re giving them desired enough by them that they are willing to pay you for it?
Most new bloggers don’t take enough time to answer these questions for themselves – or gather enough proof to convince themselves they’ve got a chance of succeeding.
They believe that SEO advice that optimizing content will make it all happen. It won’t. Your only way of getting passed the frustration and disappointment of a blog going nowhere, is to take the first step and:
Know who your blog is most likely to be interested in it and why (what is your blog is going to do for them?)
This means, your blog has to have a goal of changing people’s lives, in however small, or big, a way.
To avoid the mistake of relying too much on SEO and sharing links on social media that don’t get clicked, getting frustrated and giving up, rely instead on finding gaps in what’s already out there in your niche, or topic.
Write content to fill those gaps.
Above all, keep going. Traffic, readers, subscribers, income… Don’t happen within a few weeks of launching your blog. So, keep going.
And, keep looking for those gaps in what’s already out there (people’s comments in Comments sections of blog posts or forum threads are good places to find what people still want to know, or find out about your topic).
And, it’s worth saying again because it’s true: keep going.Most new bloggers give up after 3 months or so.Click To Tweet
To mention the biggest mistake new bloggers can avoid is challenging, since there are SO many big mistakes that they can do.
If there is a list of 100 mistakes a new blogger can do, I have done them all.
However, there are two FATAL mistakes that new bloggers (read: all bloggers) must avoid at all cost.
It´s to NOT spend ENOUGH TIME on…
narrowing down your niche and creating your avatar (ideal customer).
Most people will realize that they missed the two parts above when they are trying to offer their products / services to their email list.
Heck, despite taking a lot of high-end courses I was skipping narrowing down my niche and my avatar, because I thought it was boring.
Yeah, and that “cool guy in the back of the classroom attitude” was almost making me totally ruin my business (seriously).
After blogging for about 1 year I had been featured on 100+ top blogs, won a few awards and built an email list of 3000 people.
But I felt like a total FRAUD.
Why? Because my peers and the influencers I knew perceived me as a success online.
However, it was FAR from the truth.
The brutal fact was that…
…I just wasn´t earning the money that I thought I should compared to all the hard work I had put in.
I knew that I had to narrow down my niche and reposition myself ASAP.
I chose to transition from productivity to networking with influencers online / blogger outreach.
I got testimonials for my outreach skills from big influencers like Evan Carmichael, Yaro Starak, Jon Morrow, Jaime Tardy and John Lee Dumas.
But I knew I needed to prove to people that they could use the skill I was going to teach them (blogger outreach) and turn it into money.
If not it was going to be a hard sell. I turned myself into a human guinea pig test if I could use outreach to get new clients.
I built a coaching business from 0 to $3000 per month in less than 3 months by reaching out to cold leads and turning them into paying clients.
I also created something I call The Pre-Free Technique, and I built a highly targeted email list of 777 subscribers in 3.5 months and made $6000 in sales BEFORE I had created the product.
Then I interviewed big names like Neil Patel, Evan Carmichael, Yaro Starak and John Lee Dumas (just to mention a few) for my course.
I was recently in Barcelona to do a presentation for the successful entrepreneur Navid Moazzez mastermind group. And what was my topic? How to network with influencers online.
I´m also going to be featured in a book with some of the best marketers and bloggers in the world, Seth Godin, Brian Clark, Chris Brogan, Yaro Starak and Evan Carmichael.
None of that would have been possible if I didn´t reposition my brand and narrow down my niche.I knew that I had to narrow down my nicheClick To Tweet
I have three blogging advice for new bloggers which they should avoid at any cost.
#1. Never start blogging without having a plan – Bloggers who start blogging without having a blogging strategy are more likely to fail.
Ask the following questions to yourself before you start blogging:
- Who is my audience?
- Who will get benefit from my blog?
- How can I help my readers?
Try to find the answers to these questions and build a solid plan to accomplish that.
#2. Don’t Write for Yourself, Write for your Audience – Remember, if you want your audience read your blog post and come back again for more then you have to write blog posts that provide them something valuable.
Many bloggers make this silly mistake they write whatever comes to their mind and assume that their audience will love it.
People don’t care about you until they see any benefit from you, whether it’s a blogging tip, marketing tools, free blogging guides, etc.
To make your first-time visitors into your lifetime loyal fans create content that they like and relate themselves, not the content that you like.
If your blog post will be only about you or whatever topic you like, your audience will less likely to take interest in that, and might be you lose them for forever.
#3. Don’t be over smart, use simple words – Bloggers who think using complicated words make them smarter than their audience, they are wrong.
To sound smart, you must stop acting like that. An awesome writing is a simple writing. The idea that you want people to know through your blog post should be delivered cleverly and directly without confusing your audience.
Always try to use easy words as much as you can. That is what makes you smart blogger.
Jon Morrow, Sue Ann, Neil Patel and other pro bloggers they all use simple words, and this is the reason people love to read their blog posts and like them.Never start blogging without having a planClick To Tweet
The biggest mistake bloggers need to avoid is not investing in their branding!
If you look at any successful business out there there’s ONE element that dictates every-single-thing they produce.
And that element is their branding!
They’ve clearly defined and consistently use guidelines that make their brand stand out from the sea of sameness out there. Guidelines that together create a completely unique brand that’s immediately recognizable no matter where you see or hear them.
These branding guidelines included their:
- Submark or logo variations
- Color palette
- Decorative elements
- Visual content style
- Free opt-in offers
- Paid products
- And the list goes on…
The reason most bloggers mistakenly dismiss the importance of branding for so long is because they don’t get what it’s all about and what it will do for their business. I’ll give you a hint, it’s ALL about clarity!
Not to mention, if you bust open the treasure chest of these same badass brands you’ll see they’re reaping a TON of rewards from their branding investment, including:
- Brand Recognition
- Loyal Brand Ambassadors
- Endless Opportunities
- Unimaginable Productivity
Ignore branding at your own peril, but consider yourself warned!it's ALL about clarity!Click To Tweet
Rookie bloggers tend to focus on too many things at once. I think that the most important/valuable thing you can do for your new blog is to find one (untapped?) segment within your niche and simply dominate it by providing the best content filled with actionable advice.
After you position yourself as an expert within that segment, you can move on to the next one and rinse/repeat. Power of focus > shotgun approach.Rookie bloggers tend to focus on too many things at once.Click To Tweet
The ramp-up to launching a new blog is thrilling. There’s so much to cover and work on just to get to the starting line. A fresh new brand identity and visual branding theme, a website to put all of your content on, all of the chosen social media you’ll utilize to alert folks to your new and great content, and then there’s the content itself! Don’t forget that. Writing, editing, editing, and more editing. Not to mention the accompanying on-brand imagery and/or video to with it. If your new blog sells courses, then that’s a bundle of even more work to get in place. Email templates, business cards, and good photography of oneself is the icing on the cake.
Whew. And this is only to get launched.
So the biggest mistake I see when I meet a new blogger who is in the thick of all this activity leading up to their big launch is actually an old one: Delusions of grandeur.
It is very easy to buy into your own hype when the topic you’re producing content for is something you have strong emotional ties to and know a lot about. You believe you have real value to offer, so it is important for you to be confident in the work produced. But one’s emotional ties and self-assurance does not produce readers and customers. They have a long journey of building trust in your authority on the topic at hand before they’ll ever click that CTA to engage in the content.
The mistake is believing that all the work done to build the brand and product(s) will yield a lot of readers and eventual customers right away. It’s a mistake because it ends up killing off a lot of bloggers, as they’ve put too much pressure on their finances, ambitions, and themselves that in all likelihood will not be met in the timeline they dreamed about.
Abe Lincoln is wrongly attributed with a quote that is nonetheless true in its message: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
This is a better way to approach blogging. Spend that intial time sharpening your axe – building your visual brand, producing content, writing that course, etc. These are the tools needed. Then, once the tools are in place, the real work begins, and it’s going to take a long time for most to produce even one felled tree (customer/reader).
Disregard the delusions of grandeur. Humility and focused effort will serve you better for long-term success.It is very easy to buy into your own hypeClick To Tweet
The biggest mistake new bloggers often make is trying to speak to everyone. I genuinely believe that we are our brands, and brands stand out when they stand for something specific. As a blogger, knowing what you stand for and who you are speaking to is incredibly crucial.
One of the hardest things to develop when first starting any business or blog is finding your authentic brand voice. Knowing who you are speaking to and why they are listening is key in strengthening your blog’s focus and clearly articulating your content with a unique voice. Yes, your information might be great for many different kinds of people, but when you try to stand for everything and speak to everyone, you often come off as standing for nothing and people stop listening. The more specific your focus is on who you are talking to, the better the response from your followers will be.
Before starting a blog, really think about what your goals are from your blog, why are people in need of what you have to say, and how are you different from anyone else in your market. This will help you blog with confidence and that confidence will shine through to your ideal readers and you’ll grow so much faster and more authentically.brands stand out when they stand for something specificClick To Tweet
I think the biggest mistake is writing something that sounds like what has already been written about millions of times before. Find your passion, find your unique angle, find something that no one has written about before — then write from the heart.find something that no one has written about beforeClick To Tweet
Business and Marketing
Blogging to me is one of the tools which I use in achieving my dreams. I often tell my girlfriend that I am currently pursuing a personal MBA . Blogging has opened to me a whole new world of possibilities.
I offer several services through my blog and this alone is one thing most new bloggers don’t do. They just blog because their friends are blogging.
Blogging is an art form and you need to understand how you can effectively make use of blogging to add value to your life and the life of others.
A blog is a serious business and should be treated with the respect it deserves. You don’t just blog because you want to blog. You must attach a reason and a purpose to your blog.
Always remember that you are not blogging for yourself alone, you are blogging for others as well. Most new bloggers make the mistake of blogging by intuition.
No! It is never done.
You need to be focused and treat blogging as a career. You need no degree to blog. However, you must be willing to learn, unlearn and relearn new things on your journey.
I have a plan for my blog which is one of the things that has kept me in focus. And so far, I have learnt practical skills in my blogging career because I am always learning from the experts.
As with any other arts, you must be willing to commit as much time as possible before you can become an expert.
Don’t ever make the mistake of blogging by intuition because you will eventually burn out.You must attach a reason and a purpose to your blog.Click To Tweet
I think the biggest mistake you can make as a blogger is to start out for the wrong reasons. Don’t start a blog to make money, or to get famous. Start a blog because you have something valuable to say. Whatever your niche, passion or industry is, make providing value to your readers the top priority. That’s where you need to start, and just take it from there.
A few other things I need to mention: make sure you let people know about your blog. Don’t be shy with blasting it across your social networks. If you’re creating content that you’re proud of, you should be confident enough to tell the world about it. Be real, honest and authentic in your message. Be consistent. Make a schedule and stick to it. If you sporadically post something every 2 months, you won’t gain much traction. You don’t need to invest in anything fancy to get your blog up and running. Just the basic hosting platform, plus your own skills. Edit your work. Don’t rush when you’re about to hit the publish button. Take the extra few minutes to check for spelling errors. Make sure everything you push out brings value, and is worth reading. Lastly, just do it! Stop procrastinating and just start.Start a blog because you have something valuable to say.Click To Tweet
Never write for search engines, write for real people.
When you see popular posts on the larger blog networks, it’s because the content has triggered an emotional nerve that has made someone take action and feel an urge to continue that conversation, or to share the link because the advice is written is a way that is easy to understand and adds value in the real world.
The sooner you can start to find people who are good at storytelling the sooner you will be able to work out how to structure your own ideas and tell your own stories that will inspire people to take those few minutes to comment, or share around their real friends using social media.
Everyday you will go through different and unique experiences, it’s your job as the chief storyteller of your blog to work out how and what your message to the world will be.
So my challenge to all you new bloggers reading this post is to think about who you’re favorite story teller is, and then give that story teller some link love by featuring them in an article.
Remember if you want a superstar blogger to connect with you or share your content you got to give them something worth sharing.Never write for search engines, write for real people.Click To Tweet
Perhaps the biggest mistake many new bloggers make — and I was no exception — is trying to do too much, too quickly. Putting up a new post every day sounds great when you’re just starting and brimming with ideas, energy, and time. Eventually, though, you may run low on one or all of those things. It’s far better to do one post a week, but do it consistently and without fail, than to be prolific for a few weeks or months and then burn out and give up.
Create a realistic editorial calendar and stick to it. It’s much better to gradually increase your output as you prove you have the stamina for a greater frequency than to come out of the gate strong and then putter out quickly. Personally, I think a once-a-week schedule is doable for new (and even for experienced) bloggers and plenty of content to keep readers satisfied.Create a realistic editorial calendar and stick to it. - @beckymollenkampClick To Tweet
The way I see it, new bloggers are prone to making the same two mistakes:
First, they tend to focus on producing a high quantity of low quality content. Quality always counts for more than quantity… and consistency trumps both. It’s important for new bloggers to split their time between consistently producing high quality content, while investing the remainder in promotion and building genuine relationships with others in their niche. After all, people don’t care how much you know until they know how much you care.
The second mistake I see new bloggers make is failing to carve out their niche… failing to identify their target audience, in other words. If you want to blog for yourself, that’s fine — you can be a hobby blogger. But if you want to build an engaged audience of avid readers and prospective buyers, you need to write for your target audience. And if you try to write for everyone, you end up writing for no one. Get clear on who it is you want to speak to, and what problem(s) you can specifically solve for that person.Quality always counts for more than quantity... and consistency trumps both.Click To Tweet
I’d say that the biggest mistake that bloggers make is not spending enough time thinking about their goals or coming up with a strong monetization strategy first. I’ve even seen bloggers get to the point where they built up an engaged audience, but then decided to quit because it didn’t align with what they wanted to do or because they weren’t making enough money from their blogs.the biggest mistake that bloggers make is not spending enough time thinking about their goalsClick To Tweet
New bloggers tend to forget that the same etiquette we use offline still applies online. Case in point: when I was a new blogger, I blasted out my latest post to a bunch of influencers on Twitter and said “Please RT!”
Lucky for me, one of them was nice enough to call me out and ask, “Do you even follow me?”
…which, of course, I didn’t. I was rude and stupid and needless to say, no one did RT.
The best way to get people to share your stuff is to mention them or otherwise make them look good. If you’re not doing that, your stuff has to be truly awesome to get shared by anyone, let alone people with large followings.The best way to get people to share your stuff is to mention themClick To Tweet
From seasoned to newbies, the lack of repurposing content has to be the biggest mistake you cannot afford to make.
If you’re thinking, what is repurposing, allow me to be your rainbow for the day. It’s simply taking a solid piece of content and creating mini pieces of content from it. Sometimes you can even create macro pieces- think books and live trainings.
For example, let’s say you’ve written a blog post, you can take that blog post and record a 3-5 minute YouTube video highlighting the points or expanding on a point. Next, listen to the video or scan through your blog post to find 5-10 quotes and unique statements and use those as social post. From there you can extract the audio from your video or record yourself reading your blog post for an audio track. Maybe you’d like to expand your reach with a webinar on the same topics and used your webinar slides to upload to Slideshare.
Do you see the picture? The possibilities are endless and can really maximize your reach and get your content seen by people who normally wouldn’t have read your blog post. As a matter of fact, I’m repurposing content right now! 😉 Happy repurposing!the lack of repurposing content has to be the biggest mistake you cannot afford to makeClick To Tweet
As a new blogger, there are no doubt going to be many mistakes made. It is tough to choose just one, but I’ll go with not spending more time promoting your post that you have spent writing it. This is especially true for a new blog or site.
If you simply just publish your post and move on to the next one without any promotion chances are no one is going to read your post.
If no one is reading your posts, then what is the point of writing them?
So I would be sure to develop a blog promotion plan that happens every time you publish. Things like emailing your list, heavily promoting it to your social channels, etc. Of course this is purely high level, but you’ll be able to build upon a basic approach as you get better at it.If no one is reading your posts, then what is the point of writing them?Click To Tweet
To succeed with a new blog, you need to have a clear, compelling answer to the question “why should someone read my blog, vs. the hundreds or thousands of other good blogs that already exist on similar topics?”
New bloggers rarely think about their blogs in this context. They fail to understand just how much competition there is, and they don’t consider exactly how their new blogs will be objectively interesting or useful enough to stand out.why should someone read my blogClick To Tweet
A mistake I see a lot of new bloggers do is that they believe if they write really good content, people will find their website. But the truth is, this isn’t like the movie “Field of Dreams.” Just because you write it, doesn’t mean they will come. Instead, you need to develop a solid plan and focus on driving driving people to your site. There are lots of different traffic strategies like SEO, guest posting, social media, paid advertisement, etc…but the key is to chose one of those and master it. Don’t try to do everything and be every where because when you do, you’ll just spin your wheels and get no where. So, what’s your “one” traffic tactic?Just because you write it, doesn’t mean they will come.Click To Tweet
I think the biggest mistake new bloggers make is to publish their blog posts and then sit back.
Boy, if only it were that easy!
Publishing your blog post is just the start. Now the real work begins.
Bloggers need to have a promotion plan or checklist in place so that they can systematically start promoting their blog posts. Nobody is going to show up, comment, or share your blog post unless you start promoting it.
Derek Halpern from Social Triggers said that you should spend 20% of your time writing a blog post and the remaining 80% promoting it.
I reckon he’s spot on.
At first, it might seem daunting.
You just spent ages crafting your latest post, and you feel like taking a breather. But no, it’s time to roll up your sleeves and get promoting.
How and where do you promote? Well. There are all sorts of places and tactics to embrace.
Here are a few you can try:
- Email Your List
- Share on Social Media for instant shares
- Add to Buffer for scheduled social shares through the first week
- Notify Blogging Contacts/Friends and ask them to help
- Notify Influencers you mentioned/linked in the post and ask them to share to their wider network
- Utilize Reciprocal Sharing sites like Triberr and Just Retweet
- Target the right Niche Social Bookmarking Sites
- Share the post in your Online Communities, Forums, and Groups
- Post to some Content Curation sites like Flipboard or Scoop.It
- Leave genuinely helpful comments on other blogs and start building relationships
New Bloggers: Avoid sitting back and expecting people to flood to your blog posts.Publishing your blog post is just the start.Click To Tweet
The biggest mistake new bloggers make is thinking they need to reinvent the wheel and be 100% unique. Many bloggers lose faith because they see others doing the same thing as them, and they think they won’t succeed.
This is the wrong way to think about it. The best thing to do is realize that if someone else is doing something, it probably means there is money to be made doing it. There’s ALWAYS space for more people to join in.if someone else is doing something, it probably means there is money to be made doing itClick To Tweet
Here is the #1 mistake bloggers make : they blog too much.
I know this sounds crazy, it’s their job no? Well it is. But a blog is merely a way to attract attention. It’s not a business. Often, instead of building revenue streams that will allow them to keep blogging (like paid products, building promotion agreements with brands etc…). Your blog rarely makes you money directly, what makes you money is the business it promotes. So focus on your business and always be able to answer the question “where is the money coming from and how do I make it grow?” before you publish your next blog post.a blog is merely a way to attract attentionClick To Tweet
The biggest mistake that new bloggers make is that their posts are too long. They should stick to approximately 500 words and use numbered and bulleted lists.The biggest mistake that new bloggers make is that their posts are too long.Click To Tweet
Falling in love with complexity is a common blogging mistake I see both beginners and advanced bloggers make.
Often bloggers think they have to stuff more tips and more ideas into their posts to make their posts more substantial. But their content becomes needlessly complicated. They end up saying nothing and inspiring nobody.
There’s no need to dumb down your ideas. Just help your readers by focusing on one big idea in each post; and inspire them with clear advice. As Leonardo da Vinci said: “Simplicity is the ultimate sophistication”.help your readers by focusing on one big idea in each postClick To Tweet
One mistake I notice with new bloggers is being too general with their writing in an attempt to reach a broader audience. Instead, find the intersection of your skills, your passions and then add a twist or unique perspective that will make your audience fall in love with you and your content. If you have a skill in accounting and a passion for travel, your twist could be sharing tips for combining vacation and business travel. This gives you the focused structure to share specific tips and insights that will attract a loyal audience.find the intersection of your skills, your passions and then add a twist or unique perspectiveClick To Tweet
The biggest mistake new bloggers make is letting information overload and shiny gimmicks distract them from the core process of building a blog. You can get to the gimmicks anytime, but none of it will matter until you’ve at least completed the core steps of starting a blog.
- Define your target audience
- Research the questions they are asking and match those questions to viable keyphrases
- Create a simple lead magnet answering the most compelling question being asked
- Create 10 pieces of high-quality core content around keyphrases you researched
- Spend 4 hours promoting your content for every hour you spend writing.
Once that is completed, you can do all the gimmicks you want. You can optimize here or experiment there. You can begin testing your marketing chops. But until you’ve checked off those first 5 steps, you don’t have a legitimate blog. You have a half-baked website that no one will ever read.
I know because I’ve been there. Don’t be the noob version of me. Complete the basics, and when that’s done, pick one goal at a time and focus on that goal and ONLY that goal until it’s completed.Complete the basics, and when that's done, pick one goal Click To Tweet
New bloggers need to avoid the copycat syndrome. If you only copy whatever everyone else is doing, what value are you really providing to others? Make waves, be bold, and have the audacity to educate.New bloggers need to avoid the copycat syndrome.Click To Tweet
Don’t forget why people come to read your blog; they need to get some sort of value from it. Whether that value is amusement, humor, interest, surprise, or some practical benefit (such as learning how to solve some problem), there needs to be a reason they come to read your blog, and keep coming back.Don't forget why people come to read your blogClick To Tweet
John Lee Dumas
What’s the biggest mistake new bloggers need to avoid?
We’re all standing upon the shoulders of giants, but we need to make sure OUR voice is shining through. Most new bloggers don’t trust their own voice, and rely on mimicking others. Trust your own voice. It’s what will draw the RIGHT audience your way!Trust your own voice. It's what will draw the RIGHT audience your way!Click To Tweet
Thinking about themselves and not their audience.
Who is going to read this and why? How can you make sure your message reaches them? The more you think about your audience, the more successful you’ll be.The more you think about your audience, the more successful you’ll be.Click To Tweet
Don’t only write for people.
Write for people AND Mother Google. Three years ago, when I started blogging, all I heard was “write for people, not search engines.” So that’s what I did.
If a blog topic sounded cool, I wrote the article. Back then it kind of worked. I grew Flight Media’s blog to a few thousand monthly visitors. After I began blogging around specific keywords, we grew to over 10k+ monthly visitors.
Now, it needs to be numbers-backed. How many people actually search the keywords/phrases you’re using? How competitive are the terms?Write for people AND Mother Google.Click To Tweet
I think the biggest mistake a blogger can make is to try and appeal to too
large a number of people. Try to appeal to everyone and you appeal to no
With MY blog, I write to one, imaginary person; “ShoestringSam”.
Sam is college educated with two growing kids and makes enough money at the ol’ day job that Sam is afraid to quit. But Sam has an entrepreneurial spirit burning deep inside. Sam started a side business and has gotten some actual sales, but is hovering at the point of indecision: “Do I make this my full-time thing, or stay with the safety of my “real” job?
All my posts are written to Sam. I’m encouraging and teaching Sam to let go, suspend disbelief, but make more money than the day job consistently before burning any bridges.
My advice to a beginning blogger is to write to that one person you are uniquely qualified to help. And don’t worry right away about where the money is going to come from… focus on building a loyal following of “Sams”.Try to appeal to everyone and you appeal to no one.Click To Tweet
When I first started blogging, I wanted to be everything to everybody. I soon learned that it would only lead to burnout.
The biggest mistake to avoid is not deciding on who you’re trying to reach – your target audience. A lot of us still make this mistake and jump into the blogosphere hoping that perhaps, the boat will sail in the right direction. Yes, it will finally get on the right course, but that initial lack of focus would cause some delay.
Deciding on your target audience needs some research, brainstorming and soul searching. Decide on that ONE person you want to help, and then create content exclusively for them.Decide on that ONE person you want to helpClick To Tweet
The biggest mistake is not having a strategy. Before starting, try researching other successful bloggers in your niche. What made them so special? What can you offer that will differentiate your blog from all the others already out there. How will your content be memorable? Will it be inspiring? Funny? Data-driven? How will you promote your content. What’s your goal for all your blogging efforts? With so much junk content being produced every hour, it’s worth trying to think about these things early on. Otherwise it’s not likely to get much returns for your efforts.try researching other successful bloggers in your nicheClick To Tweet
Based off my personal experience with blogging, I made the mistake of simply blogging to “blog” and had no monetization strategy. So I would recommend any new blogger to flip it and start with your monetization strategy and THEN create your blog content so it plays to however you plan on making money. If you don’t, odds are you wouldn’t be able to survive (without losing money) or you’ll be unmotivated to keep going because you won’t see the return on your time.start with your monetization strategy and THEN create your blog contentClick To Tweet
The biggest mistake is thinking you will need to ‘get somewhere quickly’.
You don’t, and you can’t. Blogging is a journey. A way to find your voice as a communicator, and an audience who resonate with your point of view. Enjoy the ride.Blogging is a journey.Click To Tweet
Mary Lou Green
Avoid the word “I” when you write your blog. Focus on your readers and talk to them. Take the challenge to write about your experiences in a way that gives your readers the benefit of your wisdom without the intrusion of your voice.
This wisdom comes from the amazing Jon Morrow, CEO of SmartBlogger.com.
Here is an example:
“When I appeared on QVC, I learned a big lesson about selling I want to share with you.”
“When selling on QVC, you can use this important tip to sell your product.”
Try writing a whole piece without using the word “I” and see the difference in the number of shares and comments you get.Avoid the word 'I' when you write your blog. Focus on your readers and talk to them. Click To Tweet
The biggest mistake a new blogger can make is to start off their journey with making money as their main goal.
It’s one of the most common mistakes I see from new bloggers, they focus all of their attention on the money and often start on the wrong foot straight away by picking niches they think are profitable but that they aren’t necessarily passionate about!
Then when the money doesn’t come they get demotivated very quickly and sometimes quit their new projects altogether, when really they have been putting all of their focus in the wrong place and all they need to do is bring the goal posts back a bit.
The best way for new bloggers to avoid falling into this trap is to begin by setting themselves some realistic and achievable goals that are not related to money at all.
For example, the first goals you should be setting for yourself include things like reaching your first 100 subscribers or publishing a certain number of new posts every month.
Beyond that you should plan for those posts to be very high quality and focusing on topics that directly benefit your readers.
That could be anything the people in your niche are struggling with, so start with your reader’s real problems and help them out by giving them good, strong, actionable advice that they can take away and use.start with your reader’s real problemsClick To Tweet
I think the biggest mistake for new bloggers is trying to create too much content too soon.
When learning the art of blogging your time is best spent initially on honing your story telling skills, crafting great headlines and improving the layout of your posts, rather than trying to churn out huge volumes of content.
There is so much content out there already, so one piece of high quality content is likely to reach much further than 10 posts of average quality. Once you are consistently producing great pieces of content then worry about upping the frequency of posts.the biggest mistake for new bloggers is trying to create too much content too soonClick To Tweet
The biggest mistake that new bloggers need to avoid is the failure to focus on growing their email list. You can be so concerned about your next blog post that your blog fails to have any meaningful soft lead capture to grow your list. Your list matters. Think through the strategy clearly to grow your list on your blog!Think through the strategy clearly to grow your list on your blog!Click To Tweet
Getting excited about your first few posts, shipping them and giving up after not getting any traction. What new bloggers need to understand is it’s all about the LONG GAME. I’m not talking months, I’m talking years upon years until you get the kind of traction with your writing that you’re probably looking for. I would encourage you to write and ship blog posts all the time even if you only have 1 reader. The most important thing is to be consistent and understand it takes time.What new bloggers need to understand is it's all about the LONG GAME.Click To Tweet
Writing content without planning out your promotion. Half your time should be spent on writing your content and the other half should be spent on promoting it. If you don’t spend time promoting your blog posts, no matter how well written they are, they won’t get read.
From social media marketing to using keyword research tools for SEO purposes, you should plan out the marketing efforts for each of the blog posts you write.you should plan out the marketing efforts for each of the blog posts you writeClick To Tweet
I think the biggest mistake new bloggers make is staying heads down on their own site. You can write the best stuff in the world, and indeed you probably need to to get noticed, but it’s still a ghost town at the beginning.
When you start a blog, you’re competing with the entirety of the Internet for attention, so you need to find a smaller pond to swim in. That means networking with other bloggers and influencers in your space, commenting on their posts, writing for them, and guesting on their podcasts. Basically going where the audience already is; just like Coke buying a giant billboard at a baseball stadium. The audience is already there.
Thankfully with blogging there are ways to get it done for free that can really accelerate your growth.you're competing with the entirety of the Internet for attentionClick To Tweet
Avoid trying to write about too many topics in your niche. Remember the saying, “Jack of all trades but master of none”? I’d suggest that you do your research, find one subject that is relevant to your target audience and become an authority in that subject. Once you become known as the ‘go to’ expert for that particular topic, you can start to consider others relevant to your audience.find one subject that is relevant to your target audienceClick To Tweet
The key to success as a new blogger is to spend time researching your target audience and the other bloggers in your niche. Ignore this step and you WILL fail – no ifs and buts – it’s an absolute certainty.
Visit top bloggers in the niche you are passionate about and see what they are blogging about and more importantly what comments their readers are leaving. Also check out relevant social media groups, forums plus question & answer sites like Quora.
I cannot recommend more highly that any new blogger must never avoid doing this research that will give you an understanding of your target audience and a real insight into what keeps them awake at night time. Once you know what these challenges are then your content will become extremely relevant to your readers.
If new bloggers then in their own unique style create content that addresses one “pain point” or challenge at a time that a reader has in their target audience then they’ll really connect with their audience and be on a winner!spend time researching your target audienceClick To Tweet
Blogging is a long game. You don’t see results at first. So how do you keep motivation in the first few months?
Easy. You have to be aware of the benefits of blogging right from the off.
You can do that by setting up Google Analytics as soon as you start blogging and study your traffic. Are more visitors coming when you blog about a certain subject? Blog about it more.
Use your community however small it may be. Ask them what content they want. Deliver it. Ask them what they thought of it. Deliver more content around subjects that are discussed by your following. Ask them to comment, share and engage.
Pretty soon you’ll start seeing traffic and engagement increase.
This is the first step.
You’re not going to make money straightaway. Don’t believe anything the gurus say.
I’ve never met a blogger who wasn’t successful after sticking at it for a few years. Giving up is what most people do. Don’t be one of those people.
Starting a blog was probably the best thing I did in business. I had nothing when I started and now I have a six-figure business that I can run from anywhere around the world!Deliver more content around subjects that are discussed by your following. Click To Tweet
For some people, blogging may be a hobby which later turns into a professional career. It is a challenging task, particularly for beginners.
Treating blogging as “just a hobby” and not being committed to publishing new content frequently is a major mistake. Another common blunder is a tendency of not promoting your content. Content is the key to a successful blog! The blog audience needs fresh and new published content on a regular basis, and promoting it will make sure your audience sees it.
Many people also neglect to optimize their content for search engines and social media networks. Social media is a worldwide platform for interactions with various people and lifestyles. Providing convenient, easy social media sharing options encourages your blog audience to share your blog content. Social media increases the blog’s reach and thus upgrades the blog’s popularity.
The most popular and the best posts should always be the key to attracting more audience to one’s blog; hence, you should keep your top posts on the homepage so that they’re the first thing the audience sees when they open your page.
The true key is publishing catchy, high-quality, and creative articles that address the presumed audience. This way, a blogger can rest assured of the success of their blog.Content is the key to a successful blog!Click To Tweet
The biggest mistake new bloggers who I speak with make, is thinking they need to start publishing tons of content right away. Instead of focusing on publishing highly detailed, transformational content that represents the absolute best they’re capable of creating, most new bloggers rush to churn out a higher volume of shorter form content that simply goes unnoticed. If you want to make a splash in your industry, you need to create content that’s truly epic. I publish no more than one blog post per month on average, and I’ll put a ton more effort into making that single post more valuable than anything else on the topic from around the web. Most often, this translates into posts that are 4,000 – 10,000 words in length.
On top of that, most new bloggers don’t spend any real time promoting their work. They move straight into writing their next post. Scheduling a few tweets, sharing on Facebook, and posting in a couple LinkedIn groups will get you nowhere. I spend 80% of my time promoting my work, and 20% creating. Once a new post goes live, I’ll reach out to everyone I’ve strategically linked to within the post, and ask them to share with their audience if it’s a good fit. From there, I’ll usually drive that new relationship into a guest post, which helps me build more authoritative links back to my content. This is a cycle that compounds greatly over time, and gives me way more value than just churning out a 1,000 word post each week.to make a splash in your industry, you need to create content that's truly epicClick To Tweet
I think the biggest mistake new bloggers make, the one I made too, is to write about everything. Online Marketing is such a vast topic that it’s of course very tempting to write about everything you know, from Email Marketing, to Webinars, to Google Adwords and Facebook. But unfortunately in the long term that’s not going to be to your benefit, because people won’t know what to hire you for. You either need to be very specific with your topics, or the other solution is to be very specific with your niche (for example ‘Online Marketing Advice for Creative Introverts’).it's of course very tempting to write about everything you knowClick To Tweet
The biggest mistake new bloggers need to avoid is the urge to quit. Getting started will be fun and exciting, but there will be a time when that wears off and you start to question yourself. Push past that and more than anything be consistent with your posts, marketing and effort.The biggest mistake new bloggers need to avoid is the urge to quit.Click To Tweet
The common myth out there these days is that every single blog post you write must be an epic 6,000 word tome.
That pressure ends up overwhelming many new bloggers who feel like they never have the time to do the research, let alone write, that amount of content. They end up doing nothing and the blog never gets off the ground.
Certainly, if you have the time and passion to write the end-all, be-all post of the century – go for it.
But let me tell you a secret… 99% of people won’t read past the first paragraph.
Instead, commit yourself to posting regularly – perhaps once or twice per week – and get to the point quickly.
I’ve written blog posts that are more the length of tweets and they still get views and shares. The shorter posts won’t necessarily get you ranked in the first page of results for your keywords, but even long posts rarely do.
Quit worrying about “writing to rank” and instead write to help the reader.
Instead, write a few paragraphs of valuable information and hit “Publish.”
It’s not about quantity – it’s about reaching out to your audience with regular posts – even if they are short.it's about reaching out to your audience with regular postsClick To Tweet
A big mistake new bloggers make and need to avoid is not promoting their content effectively. It’s easy to hit publish and simply click the Tweet, Facebook, and other social media buttons. But you can get so much more engagement if you share your content uniquely on each platform – utilizing their native qualities to your advantage. For example, pull a short blurb from the piece and use a photo to share on Twitter vs. simply sharing the title and link. Then after a couple of days, use a different blurb and photo to continue to promote the content, but from a fresh perspective. Instagram is great for photos and Snapchat is great for video, so use these features to your advantage to promote your content in a smart and fun way. You’ll engage better and grow your audience faster.A big mistake new bloggers make and need to avoid is not promoting their content effectively.Click To Tweet
The hardest task of starting a new blog is getting the word out about your blog, though before you do this you need to have some “staple” pieces of content that would be deemed highly valuable to your target audience. Get your content right first and then start sharing, as well as contacting influencers to share your content.The hardest task of starting a new blog is getting the word out about your blogClick To Tweet
Not having a strategy. If you don’t know who you’re writing for and what they want – and just begin without really thinking about your own values, key messages or long-term goals, then you’ll head in the wrong direction. Instead, map out what your blog is about and what you hope it will achieve, and then create a persona of an average reader so you can keep them in mind when crafting content. An editorial calendar also helps enormously – something that should allow you to plan a month ahead. Most importantly, don’t blog because you want to make money. Blog because you’re passionate about something and you enjoy it. If you’re only focused on cash, you won’t get anywhere. Finally, be prepared to work hard and sacrifice lots of spare time – if you want to make anything successful in life, you have to put in the leg work!map out what your blog is about and what you hope it will achieveClick To Tweet
The mistake that newbie bloggers typically make is that they consistently try to follow “the best practices”, “how-to’s” and other hacks. In search of shortcuts, new bloggers usually end up sounding like someone else, writing about old, unoriginal topics that used to be like-able and share-able for the bloggers who came before. The blogosphere is saturated and what we need is a fresh perspective, new and original ideas, good stories and quality content. Most of the tips and hacks teach you how to get discovered and how to get your content shared, yet the lack of focus is on how to create good, original content.
My advice: invest in your creativity. Start creating daily. Write the ideas down. Combine them. Be more mindful and observant. Remember the stories. Know thyself. Know your audience. Make the content your priority. And remember, blogging is a marathon, not a sprint. It is a journey of creative discovery and devotion. Don’t look for the shortcuts. Do the work.The blogosphere is saturated and what we need is a fresh perspectiveClick To Tweet
The biggest mistake young bloggers make is they think if they just put out good content people will come. They also confuse contractions and adjectives.they think if they just put out good content people will comeClick To Tweet
The biggest thing bloggers have to know is that blogging isn’t a sprint, it’s a marathon. The hardest thing about blogging is that we all have urgent, time-sensitive tasks that we have to deal with every day, and since for most people blogging doesn’t have a deadline or a direct paycheck attached to it, it’s always the last thing on the list. So it can be hard to sustain a blog, after the initial excitement. You have to be in it for the long haul, and have a lot of self-motivation to keep it going–it’s a marathon 🙂blogging isn't a sprint, it's a marathonClick To Tweet
The most valuable lesson I’ve learned over the six years of having a food blog is to avoid comparing myself to others. It’s easy to get preoccupied with the success of others, and to think that their strategies will work for you. Instead, I suggest spending your valuable time focusing on developing your own style and voice, and growing together with your audience.I suggest spending your valuable time focusing on developing your own style and voiceClick To Tweet
Carrie Smith Nicholson
Newbie bloggers shouldn’t feel guilty if they can’t publish posts on their site 5x per week. While creating consistent content is important as a blogger, you don’t have to adhere to ridiculous posting schedules. Set reasonable expectations for yourself and stick to a publishing schedule that works for you. I only publish 2-4 blog posts per month, but they are in-depth posts, optimized for search engine results and offer valuable advice that actually help my readers. That’s what you’re aiming for! Not creating content for the sake of creating content.Set reasonable expectations for yourselfClick To Tweet
Christine C. Renee
Looking back when I started my blog nearly a year ago, the biggest mistakes I made were not listening to the experts and trying to go cheap. Here’s 4 more things you need to avoid:
Avoid using a blogging platform that’s not WordPress! I wasted 4 months trying to create a blog on another platform. Start with WordPress and a really good hosting site like SiteGround, or Bluehost. Trust me!
Avoid starting a blog without creating a style guide FIRST. Figure out your brand style, color, image type, and fonts. You don’t need to keep them forever but you should at least have a standard style you’ll use when creating your blog.
Avoid writing content for your blog without understanding how to write for an online audience FIRST. If you’re going to share articles on your blog (in which you will be creating most of the writing content), you’ll need to learn how to write for an online audience. Use a lot of whitespace, make shorter paragraphs, and post lots of images.
Avoid going it alone! Reach out to new blogger groups on Facebook, or follow the experts like Blogging Wizard, WP Superstars, Problogger, or Mad Lemmings. Experts will guide you on how to create all the different things a blog needs, and a group can help answer questions when you run into problems.
Starting a blog is so exciting! Good luck! 🙂you’ll need to learn how to write for an online audienceClick To Tweet
I think the biggest mistake new bloggers make is trying to be somebody other than themselves. They try to imitate other bloggers who made it big, or they try to write about a topic that isn’t a key part of who they are. To be truly interesting, you have to write about what you know, and you have to tell stories from your life. That’s how readers connect. Be you. Tell your stories. Have fun!the biggest mistake new bloggers make is trying to be somebody other than themselvesClick To Tweet
The biggest mistake new bloggers need to avoid is having realistic expectations. People often get into blogging after hearing about the success others have had. They don’t realize the countless hours that goes into building and marketing a successful blog though. So they end up getting frustrated when they’re not making money early on. Blogging is a marathon and not a sprint. You need to be prepared to be very patient and put in a lot of effort.Blogging is a marathon and not a sprint.Click To Tweet
Failing to have a content plan.
Blogs need great content. Before launching, a blogger must know for certain that they can produce and publish top-notch, in-demand content on an on-going basis. Content need not be published every day, but one must be confident that in the long run in-demand content can be published. Some types of blogs should publish frequently while others less frequently; however, all types need to publish new content regularly over the long run.
In other words, it’s not just a matter of choosing a niche. An aspiring blogger must take it one step further and know that within a chosen niche, excellent content that an audience will want can be published consistently.Blogs need great content.Click To Tweet
The biggest mistakes bloggers need to avoid is that the “content is king”. Yes while “content is king”… it will only get you so far. If content is King, then content promotion is queen… because a successful empire can not exist without either of them.
Think of it like this. There are over a billion active sites on the internet today. More than 300 million of them are blogs. Google only ranks 10 pages on their search results and if your site doesn’t appear on that main page, you might as well not rank at all. The only way to compete against those billion other sites is to have great content and great backlinks pointing to your site.
It’s also very important to focus on writing content and ranking for long tail keywords as well.
All of this and more is covered in my 7-step blogger guide.If content is King, then content promotion is queenClick To Tweet
The biggest mistake bloggers make is in not writing enough material in advance of starting a blog to develop topic expertise. You need this because there are two levels of expertise: the knowledge expertise itself and knowledge of how to write about the knowledge you’ve become expert in.
How to practice? Commenting on other blogs, videos and podcasts helps and you’ll know you’re on the right track if you get comments back. Guest posting is another option and a way of building an email list before you publish anything to your site. You can use that list to test your ideas and even help you create a product. Because not having a product is another mistake new bloggers make, something that makes the path to monetization a hard crawl if you’re not already an expert at writing about your area of expertise.The biggest mistake bloggers make is in not writing enough material in advance of startingClick To Tweet
My advice to new bloggers is twofold:
1) Most new bloggers produce lots of content and hope that other people will find it. Don’t be that blogger! Instead, start building relationships even before you’ve published a single post. By being sincerely helpful, you 10x your chances of getting your posts in front of larger audiences.
2) When you read about blogs that have made it, it’s easy to feel that everyone around you are overnight successes. Don’t get stuck comparing yourself to others. In reality, there’s so much that goes on behind the scenes that you don’t see. Like any business, blogging requires you to be persistent. Keep on learning and implementing what you learn and eventually, you’ll find success.start building relationships even before you’ve published a single postClick To Tweet
Avoid mimicking other people.
Look at what other people are doing, and pick and choose ingredients to add to your recipe, but you’re much better off building something that accurately represents you, rather than trying to copy something that represents someone else.
This is doubly purposeful in that it keeps you from being a me-too blogger, parroting what others are saying without producing anything original of your own, and it also means that you’ll be far more difficult to copy, because no one can be a better you than you.Avoid mimicking other people.Click To Tweet
I think one of the biggest mistakes new bloggers make comes down to a lack of vision and direction. The other huge mistake is being attached to the idea of an immediate income.
Blogging takes work. It requires consistency. To be successful in blogging (or anything else), it helps to know your “why” and then not rush through the process of building your dream.
There are a lot of bloggers out there. The successful ones have been doing this for a while. They’ve failed, they’ve been knocked down a few times and they get back up. This is because they know why they’re blogging. Even if it takes reinventing things along the way, they never give up.
Without a clear vision or direction, it’s easy to become distracted by every shiny object that grabs your attention. When I first started blogging, I was overwhelmed by the possibilities of how to monetize my blog.
Some may see this as a good thing, but for me, it was confusing.
And when you get confused, it’s easy to burn out.
Regarding immediate income, this I feel is a huge mistake because it turns your blog into a “means” right away. When you build something from a place of desperation, you repel success because decisions made from an emotionally turbulent place leads to sloppiness and carelessness.
Know your why, have a vision, stick with it and don’t rely on it to pay the bills right away.Blogging takes work. It requires consistency.Click To Tweet
Not moderating comments — on both Facebook and their blogs. Here’s the thing: not everyone is going to agree with you all the time and we live in a world filled with people who adore picking fights for the sake of picking fights. When you dare to have an opinion, those people will surface from time to time. The more popular your writing becomes, the more of those people you’ll attract. And here’s the thing: not every opinion needs to be heard. It’s your blog. Your Facebook page. I loathe bloggers who remove comments simply because they disagree. I’m better for the readers who choose their differing opinions. I don’t care THAT you disagree with me, but I do care HOW you go about doing it. Do it with respect — for me and for my other readers. I’ll warn you once. There are no second warnings, though. Wonder why? Just look at any of CNN or FOX News’ posts on Facebook and the unmoderated cesspool of hate and anger that those places become in short order. Ain’t nobody got time for that. I want people to feel welcome and respected at my place, and I’ll do what it takes to make sure that happens. Because let’s face it — some people just don’t know how to act on the internet.not everyone is going to agree with you all the timeClick To Tweet
The biggest mistake a new blogger can make is not having a clear, authentic voice. There is so much noise out there that it is only possible to breakthrough if your voice is true. In other words, don’t create content that you think people want to read. Create content that you’re passionate about and the audience will come.The biggest mistake a new blogger can make is not having a clear, authentic voice.Click To Tweet
I would say the biggest mistake for new bloggers to avoid is putting all the focus on action and ignoring the most fundamental element of success-tending to your inner world and letting your feelings guide you.
Yes, things like using social media effectively, how to write engaging content, get more traffic,etc..has its place. But one lesson I have learned in my own life is the results we get are always about what we are being not what we are doing. We get so obsessed with what to ‘do’ and this is especially true when it comes to any sort of business endeavor.
Taking lots of action without that energetic alignment is a much harder road, and it can quickly suck the joy and passion out of any endeavor. You might get the success and the money but you won’t enjoy it very much so what’s the point?
Make having fun your number one priority. Listen to your intuition, only follow advice that resonates and don’t hesitate to be your most authentic self. You’ll find your people—you can’t be everything to everyone so don’t try. Realize that success doesn’t require ‘hard work’ and suffering—that doesn’t make us more deserving of it. Do your best to work when inspired and pull back when it feels forced or you’re trying to ‘make’ something happen.the results we get are always about what we are being not what we are doingClick To Tweet
The biggest mistake new bloggers need to avoid is overcommitting to posting frequency. What I mean is posting every day and then finding they can’t stick to that and losing consistency along the way because of that. My advice? Start with one post per week and stick with that for at least three months before shifting to a more frequent posting schedule. If anything, they should engage on social media more frequently so that they can get the most out of their weekly posts. That’s how they can make the most out of their time and energy with their blogging.Start with one post per week Click To Tweet
The biggest mistake new bloggers need to avoid is inconsistency. If a new blogger starts posting every day, their audience will get use to the repetition. If consistency fades, so will the attention. It doesn’t matter how often a blogger posts, but whatever the new blogger chooses, they need to stick to it.The biggest mistake new bloggers need to avoid is inconsistency.Click To Tweet
The biggest mistake new bloggers need to avoid is focusing on anything except for building an email list. Email is hands down the best way to communicate with your audience, and if you begin growing it when you first start blogging, you’ll be ahead of the curve. Your list is the only channel and platform you can take with you!Your list is the only channel and platform you can take with you!Click To Tweet
A blog is not about you. It’s about others.
Many new bloggers don’t write with others in mind. We’re all inundated with information, flooding our inboxes and our feeds. So, what gets your attention? What draws you in? You are much more likely to click on a headline that promises to help you with something you’re struggling with or interested in. If you want traffic, don’t write a diary type blog entry, “My Meeting With the Queen.” Instead draft something like “7 Surprising Lessons this Entrepreneur Learned from the Queen.” You get the point. Take yourself out of the equation and have your reader in mind. Orient everything to provide value and you will see much faster growth.A blog is not about you. It’s about others.Click To Tweet
I think it’s impatience. It takes time to build up a following and simply providing high quality content is not enough. You have to help others, build relationships, understand the basics of SEO and have a well thought out Social Media strategy that doesn’t just involve splattering your own links in as many places as possible. All this takes time and if you’re not in it for the long haul (and that should really be 12 months or more) you’re probably going to get very frustrated, hear a lot of crickets and see a lot of tumbleweed.It takes time to build up a followingClick To Tweet
What I’ve noticed recently is that there is a big movement for authenticity. Yes travel is cool, and seeing crazy places across the world is great. But under Kanye West, the biggest influencer on the Internet right now is Casey Neistat, One of my biggest inspirations and my favorite vlogger. He’s incredibly entertaining and uploads the vlog every single day, but when you actually look at what he does, he’s just like every normal person – he wakes up, does work, has some free time here and there, owns a company, has a family, and that’s it.
Yes he is incredibly entertaining, but I think what really captivates his audience is his authenticity and normal day-to-day things. I noticed this a lot in my vlogs too, even if I’m not traveling or doing something interesting people love watching my day-to-day life. Sure, I cut it a certain way to keep it interesting and engaging, but ultimately I do normal things like a normal person, and sometimes travel, and I don’t make it more epic than it is really.
As I continue in social media and start building this YouTube presence, my main focus is going to be authenticity. I don’t want to present anything fake or over-the-top because that’s not me and a majority of the population want to relate as closely to that. There’s a lot of big crap and Internet personalities out there, but lately I’ve been seeing a rise in the normal day-to-day people who are just living their lives and being themselves.
All in all, be yourself because you don’t want to build your blog or vlog about something you’re not. Be authentic.Be authentic.Click To Tweet
Frederick Van Johnson
Consistency, or lack there-of, when it pertains to podcasting or blogging is one of the biggest mistakes a lot of people make. Our fans, readers and viewers are very busy, and because of that most people like to operate on some sort of schedule. Also, it’s comforting to know when your favorite blog, podcast, or TV show will publish.
However, maintaining a consistent schedule is only half the battle, the other half is longevity. You absolutely HAVE to build a track record of publishing regularly, over a long period of time. There are far too many “cobweb sites” or even podcasts that fizzle after just a few episodes. Largely due to the owner finding some other shiny object to obsess over, or they find out that it’s not as easy as it looks.
Just be sure, BEFORE diving in, that you’re creating a maintainable and sustainable schedule, and that you’re in it for the long haul.You absolutely HAVE to build a track record of publishing regularlyClick To Tweet
The biggest mistake new bloggers make is withholding value. They shy away from giving the real, deep, actionable answers that would create value for their audience. Mistakenly, they don’t know where “free” ends and “paid work” begins. By withholding the value they create, they make it more difficult to get the attention or clients they need.The biggest mistake new bloggers make is withholding value.Click To Tweet
The biggest mistake new bloggers make is trying to emulate old (successful) bloggers. Five or 10 years ago, blogging was new, radical even… but today, the relatively quiet world of blogging has been replaced by a chaotic roar noise. New bloggers need to study the landscape, pick a tight niche or point-of-view that is unique, relatively underrepresented and then dedicate themselves to three to six months of really quality postings. Without that, all the other tricks folks teach won’t work because in an ADD world, the next blog post is just a click away so underwhelming blogs are quickly visited and just as quickly forgotten.the relatively quiet world of blogging has been replaced by a chaotic roarClick To Tweet
The biggest mistake in blogging is to overvalue quantity and undervalue quality. A single 2000 word post that provides useful insights will trump four 500 word posts filled with SEO keywords and nonsense. Google loves great content and in my view Great content = useful content.The biggest mistake in blogging is to overvalue quantity and undervalue quality.Click To Tweet
It’s hard to pinpoint “THE greatest”, as there are so many that can make a difference on how well your blog does. Right off the bat I think of things like keyword stuffing, poor grammar, no proofreading (there, they’re or their, anyone?), never-ending sentences – the basics of showing that you’re coming to the table to play.
However, if I HAD to narrow it down, I’d have to say “not being relevant.” When you’re writing for business, you can’t write for yourself. It can’t be just what you find interesting. You have to write to the needs of your audience, answering they’re “who,” “what,” and “why” questions without going off track.
You’ll find relevance in:
- Measuring your content – The posts that do better are generally more relevant to the needs of your audience
- Sharing where your audience is – On LinkedIn, sharing a post about business is more relevant than a post about cats, for instance
- Remembering other media besides blog posts – a SlideShare, a whitepaper, an infographic, charts and diagrams, smoke signals: whatever your audience absorbs best, don’t forget the other possibilities.
- Using great images that relate to the article to support your points.
Finally, add related posts once you have a few, so an information hungry audience has somewhere else to go on your site.You have to write to the needs of your audienceClick To Tweet
Well, first and foremost, things are: violating copyright, bad hosting, not considering user friendly search engine optimization (SEO), long domain name, and missing unique content without pictures.
As well, need to have the right balance between the unique content and Ad space. I could see 80% of the bloggers being wrong with the same. Have an in depth knowledge before you write something. Always choose the area of your expertise. Do not copy/partially rephrase the content from Net and publish in your blog. It will hurt you badly with another Google Panda update. If you have the right content, then backlinks will come in its own way else you need to build links to increase your blog popularity. Building links is not so easy when it comes to Authority backlinks. Poor backlinks will again hurt you badly with another Google Penguin update. Happy blogging!Have an in depth knowledge before you write something.Click To Tweet
It’s very important to choose only one goal, one priority. It’s especially difficult for the beginners as they need to learn and try a lot of things. Meanwhile, they want to see their results instantaneously. The most widespread mistake you have to avoid is the supposition that to achieve the success you only need to create content. A beginner should devote more time and effort to promotion rather than to content making. In a year or two, you can equalize the time you spend on both content making and promotion.
A blog is no way different from conventional business, and that’s why you need to set a goal and make a plan of how to reach it.A beginner should devote more time and effort to promotion rather than to content making.Click To Tweet
I would say not understanding keywords and optimization.
I see too many businesses making huge mistakes when it comes to Pinterest SEO.
The first one is they fail to take Pinterest SEO seriously.
Ironically it is the key to success. Equally as important as the images. As a result they miss tons of traffic that could be, should be theirs.
Many are in such a rush to pin that they miss the importance of setting up the account properly, with the right keywords your target audience uses to search for the types of products or services you sell.
Pinterest is keyword driven exactly like Google. If you fail to understand that and apply the proper keyword strategy you will struggle on Pinterest.
Just like on Google where your goal is to have your website rank on the first page of organic search under your select key words it is the same thing with Pinterest for your Pinterest page.
New bloggers often are so eager that they will sign up an account for every possible social media network and begin sharing their content on all of them. This is a mistake for a few reasons:
First, the blogger will soon lose motivation when their small audiences are not growing or sending traffic to their blog. The blogger will likely quit before even giving them a fair shot.
Second, as a blogger only about 10-20% of the content you share on social media should be your own, so unless you have time to curate and re-share quality content from other sources, effectively spamming your social media audience will have the opposite effect that you are trying to achieve.
Third and finally, each social media platform is different and the different audiences expect different types of content. As a beginning blogger you don’t have time to create infographics, videos and write your awesome content.
Start small, I suggest Facebook and Twitter and maybe a third network of your choice. Build loyal audiences on these and only then expand to other networks.I suggest Facebook and Twitter and maybe a third network of your choiceClick To Tweet
The biggest mistake new bloggers need to avoid is to not get discouraged. Blogging is tough, especially when you are first getting started. Most new bloggers go in expecting to write a post and receive hundreds of views, comments and social shares immediately. In most cases, you’ll end up with significantly less and that is ok. Rather than get discouraged that your blog post wasn’t as well-received as you had expected, you should use each new post as a stepping stone to help you improve your writing. For example, analyze the posts that seemed to perform the best and write even more detailed posts on that topic. Also be sure to spend time not just writing blog posts, but promoting them on your social media channels as well. One last thing new bloggers should do is network with other people who can help spread the word about your article to their network. With a little practice, you’ll begin to feel more comfortable with your writing and if you network with the right people, word will start to spread, helping you feel more confident as a blogger.network with other people who can help spread the wordClick To Tweet
Ian Anderson Gray
The biggest blogging mistake is not focusing on quality. There’s just so much noise and clutter on the internet and it’s too easy to try and save time by publishing brief or fluffy content.
Unfortunately, producing quality content takes a lot of time. There are a few amazing bloggers out there that seem to have the super-power ability to constantly publish amazing quality content (even when sleeping), but for us mortals it can take a serious amount of time and effort!
However, quality content engages and lasts. I’m still getting over 10,000 unique visitors to a few quality blog posts I created over 4 years ago. It may have taken days and days to produce those articles, but I’ve had 4 years of constant traffic since then. Focus on quality evergreen content and you can’t go wrong!The biggest blogging mistake is not focusing on quality.Click To Tweet
Not building email subscribers. It’s great creating great content and attracting an audience but if you don’t build a community from that audience you’ll lose revenue. The best time to build email subscribers is when you launched the blog and the second best time is now!if you don't build a community from that audience you'll lose revenue.Click To Tweet
The biggest mistake I see so many new bloggers make is trying to fit in with everyone else. There are so many blogs, and they all start to look the same. The only way to stand out and see success is to be authentically true to yourself. Use your real voice, write the way you speak, have an opinion of your own, use color schemes that represent you, and don’t try to make everyone like you. The more you focus on your unique attributes, the more your blog will stand out from the crowd.be authentically true to yourselfClick To Tweet
As a visual creative, the biggest mistake I see new bloggers make is either using no blog post images, or (worse) including images they don’t have permission to use.
Our world is increasingly relying on visual communication. Unfortunately for writers, verbal intelligence is declining as visual intelligence is on the rise (source). However, those that use images are well-positioned to take advantage! Content with relevant images gets 94% more views than content without relevant images (source). So do include at least one image with each blog post!
Now, the last thing a blogger wants to do is commit plagiarism, so be aware that all images (as well as text) found online should be presumed copyrighted at the moment of publication. Don’t use Google to find blog images!
There are numerous sites where you can find visual content that’s in the public domain (also called CC0). This means the artist or photographer allows most any use without need for payment or credit. I find this the easiest way to find and use free, quality photos and graphics – no cumbersome crediting requirements, as with other types of free photos.
My favorite site is Pixabay.com. It offers such a variety of visuals, even the visually discerning blogger like me can almost always find something suitable.
So do include an image – or more than one, as they’re great for breaking up your text, and keeping your reader interested! Plus, they’re essential now for sharing your posts on social media. But do it right – either get permission from the source and follow the requirements, or stick with public domain images.
Not having a clear message and agenda. Consensus is overrated!Not having a clear message and agenda. Consensus is overrated!Click To Tweet
To start off on a positive note, I think that the best thing that beginner bloggers do well is maintain a high level of enthusiasm and passion. They’re genuinely excited to blog and be a part of the blogosphere! However, I think a common mistake new bloggers make is focusing too much on social media right away and the number of followers they have. Put the most effort in producing quality content consistently, and the writing itself.Put the most effort in producing quality content consistentlyClick To Tweet
A big mistake is trying to duplicate the success of others. What’s most important in the digital space is creativity and innovation. They should embrace being themselves, whatever that may mean for them, and readers will respond with enthusiasm.What's most important in the digital space is creativity and innovation.Click To Tweet
The biggest mistake new bloggers make is giving up too soon. Many bloggers see another blogger appear in the blogosphere and they seem to be an overnight success. Within months they have thousands of followers, they’ve quit their full time jobs and they’re blogging professionally. They seem to have ‘made it’ within just a few months but I can guarantee it won’t have been that simple. It takes years to built up a solid following and gain all the knowledge you need for a successful blog. Most bloggers give up within one year when they realize how difficult it is but if you hand in there past the one year mark everything will start to change and your blog will grow dramatically after 12-18 months.The biggest mistake new bloggers make is giving up too soon.Click To Tweet
Having blogged for around 2 years now, there are many mistakes I wish I avoided when I just started. (Note to myself: one of them is saying I all the time).
The thing to remember is that the travel blogosphere is becoming a very, very crowded field. It’s a fast growing industry now, with fancy conferences happening across the world, with known companies willing to pay decent money for online exposure, with millions of people reading their favorite blogs every single day.
It’s tough out there.
You’ll get to hear, however, that in order to “make it” you have to show your true self, let your personality shine through your blog posts, be omni-present, be transparent, act confident and yet show your weaknesses… And yet, while it’s a big mistake not to do all those things, it’s even a bigger mistake to focus on them only, forgetting about who you’re really blogging for in the first place.
The truth is, your blog wasn’t made for you. It was made for your audience.
A loyal, engaged, dedicated audience is every blogger’s biggest asset. Without an audience, you will never “make it” in the blogosphere, even if you’re a super duper cool person with awesome writing skills and phenomenal fashion sense. So the biggest mistake you can make as a new blogger is to neglect your audience.
What do your readers want to read? What are they interested in? Who are they? What are they struggling with?
You should care about those things. You should dig into your Google Analytics data, conduct interviews, ask questions, and find out everything there is to know about your audience. And you should write articles that not only you will love reading yourself, but that your readers will love, too.
After all, it’s your readers, not you, who are in charge of deciding whether you’ll make it — or break it — in the blogging industry.The truth is, your blog wasn't made for you. It was made for your audience.Click To Tweet
NOT following your fun is the biggest newbie blogger mistake. Many news follow money, some fame, some social shares. But following any intent other than following your fun, or what you enjoy blogging about, is the biggest mistake new bloggers make. The solution? Whatever you have fun talking about all day long, just blog about it.NOT following your fun is the biggest newbie blogger mistake.Click To Tweet
A lot of new bloggers start by just writing …which makes sense. But it makes more sense to first make sure that you’ve set up your website for success. That means setting up your site to measure results.
So before you do anything, make sure you have a search-friendly URL structure. Make sure that you have goals setup in Google Analytics. Here’s a quick post that explains how to setup Google Analytics. In it you’ll find videos like this one, showing the step-by-step process for setting up goals.
Now start writing. Now start promoting content. And once you’ve published a few posts, you can go back and check the conversion rates for each post and each traffic source. Now you’re ready to iterate and optimize!first make sure that you've set up your website for successClick To Tweet
Comments are vital when it comes to your blog. We all know that engaging with your audience is one of the key components in blogging but many writers fail to properly utilize comments to keep the fire burning. Here’s what I mean. If your article is the spark, then throw tinder on the fire by posing a question and asking your readers to comment. The question helps the reader to develop their own opinion, but it’s the call to action that ignites engagement. People need to be told what to do and you can’t expect people to comment if you never asked them to.
Next, take the user experience into account. People want instant gratification. When I post a comment the first thing I do is go back and look at the page to see what I just did. It’s silly I know, but I’m telling you that comments need to be published right away and not held up by moderation. In most cases you want to avoid any delays and bypass the manual labor of approving each comment that comes it. Let the fire ignite!
And last, the kindling. When the conversation heats up, don’t miss the opportunity to jump in and start engaging with your audience to keep it going! In fact, this is probably the biggest mistake new bloggers need to avoid. It’s imperative that you respond to your readers and take the conversation to the next level through your own personal comments.engaging with your audience is one of the key components in bloggingClick To Tweet
The biggest mistake new bloggers need to avoid is only sharing your own stuff on social media. No one likes a “me, me, me” show and when you’re starting out, it’s important to share useful and relevant information from other bloggers that your audience will appreciate. The bonus to this is that you also get to connect with those other bloggers and get on their radars.No one likes a 'me, me, me' showClick To Tweet
Believing that “if you build it, they will come.” Blogs are my favorite tool for raising my visibility, driving traffic, building an email list, increasing conversions, and generating leads. However, when you’re first getting started, you need to invest in building your audience.
To generate traffic quickly, promote heavily in social media sites where your audience already hangs out, spend some money on digital ads (Facebook, Google, etc.), and try to land guest appearances on blogs that cater to your audience.
For long term success, learn the basics of SEO and optimize all of your posts for the search engines. Have contextual “lead magnets” that are freely available to anyone who joins your mailing list.when you're first getting started, you need to invest in building your audienceClick To Tweet
I think the biggest mistake new bloggers make is setting unrealistic expectations that don’t align with the amount of work they’re willing to put into building something successful. While it’s easy to start blogging, it takes a lot of work and a smart strategy to grow a following and start making money from it. Too many people hop in with the “If I build it, they will come” mentality, and they quickly give up. By all means, set your goals high, but you also have to be willing to put in the work to accomplish those goals. Don’t just jump in without a plan and expect to succeed. Look at what other bloggers have done before you, and think about what steps will realistically get you to where you want to be. It’s less like climbing a flight of stairs and more like climbing a mountain, but if you prepare for the journey ahead, it’s entirely possible to reach the top.it takes a lot of work and a smart strategy to grow a followingClick To Tweet
I tend to notice that new bloggers think the job is all about writing. When they don’t have any ideas or assignments, they complain of lack of work. To be successful, you will spend a portion of every day marketing your services as a blogger, building your network of readers and sources, pitching ideas to venues you’d like to write for, and finally, blogging.new bloggers think the job is all about writingClick To Tweet
The biggest mistake to avoid is not having a game plan. If you want to make money as a blogger, then you need to figure out how you’ll do that. It’s not enough to just set up a blog and think you’ll be making money. If you want to make money, how will you do it? Making money from a blog requires treating it like a business. If you can figure out how to do that, then you’re one step closer to living the blogger dream.Making money from a blog requires treating it like a business.Click To Tweet
The biggest mistake new bloggers need to avoid is writing about general topics that are of interest to them only like what I had for dinner, what I think about famous celebrity and what I did this week. This isn’t Facebook!
Instead, study your audience and find the middle ground between what excites you and what they care about. Then go out of your way to be insanely helpful by providing detailed and personable posts. Oh and ask for their email addresses. In fact, encourage readers to give their addresses by offering a free bonus for your top post.study your audienceClick To Tweet
I’d say the biggest mistake new bloggers make is launching without envisioning the goals for their blog…which is why it’s the first step in my new e-book on how to earn from a blog. Too many bloggers skip this!
Why are you starting a blog? If you’re hoping to earn, do you have a focused niche that you see other bloggers earning in? If so, would you feel comfortable selling in similar ways? Are you super-passionate about your proposed topic, and could write scores of posts about it? Who is your target reader? Bloggers who don’t answer these questions before launch day often end up wasting a lot of time.
The biggest mistake new bloggers make is not taking the time to know their audience. If you want your blog to be popular, you mustn’t treat it like a personal diary. You need to treat it as a business. And successful businesses are all about serving the needs of their audience.
Don’t make the mistake that your audience will necessarily be interested in the things that interest you.
Take the time to know your audience.
Find out where they hang out:
- Which social media networks do they use?
- Which forums do they post on?
- Which blogs do they comment on?
- Which products do they leave reviews on?
Study what your audience is saying.
Build up a profile of your audience:
- What are their goals?
- What are their needs?
- What are their frustrations?
Now you know what your audience wants. So can you deliver it to them?
Is there something you can give your audience that they can’t find elsewhere?
Once you can answer that you can brainstorm some interesting blog topics that your readers will love.
Now think about how your audience like to communicate:
- Are they casual or professional?
- Are they cutting-edge or traditional?
- Are they spontaneous or meticulous?
- Are they fun or serious?
- Are they energetic or calm?
Now you understand the personality of your audience, you can create content that will truly resonate with them. Your words, your images, your design should all work together to create an environment in which your audience feels at home.
If you know your audience, you can serve them.
And if you can serve them, they will reward you.If you want your blog to be popular, you mustn’t treat it like a personal diary.Click To Tweet
In my opinion, the biggest mistake new bloggers need to avoid is putting their blog on a freebie platform. Honestly, buying a domain and a theme is very cheap. If a blogger is not willing or able to set up on his own domain, he is not serious as a blogger. On a freebie domain, it’s a hobby.Honestly, buying a domain and a theme is very cheap.Click To Tweet
I actually have two answers to that question: One applies to when you’re writing for your own blog and the other to when you’re ghostwriting posts for clients.
- Mistake to avoid when writing for your own blog or guest blogging: Trying to be someone you’re not.
When writing for your own blog or guest blogging, be authentic—always! If you’re not, your writing will sound stilted and lack personality. Even when you’re providing helpful information and insight, it’s your distinctive style that will draw readers in and impel them to stay tuned into your content.
- When ghostwriting posts for clients: Not considering all aspects of the work involved when quoting rates.
There’s far more to crafting blog posts than writing alone. There’s brainstorming topics, research, collaboration, writing, revisions, and sometimes (depending on your agreement with the client) even uploading content into the blog platform the client uses. The only way to get paid what your time, effort, and experience are worth is to factor all of those things—as well as your skill level and professionalism—into your pricing.When writing for your own blog or guest blogging, be authentic—always!Click To Tweet
The biggest mistake new bloggers need to avoid is having a too broad of a niche. A niche, or the topic of your blog, should be focused on one thing or one area.
All too often, new bloggers get excited and want to write about everything. From their dog to recipes to career planning.
And what ends up happening is a person might find one of your blog posts on Pinterest, head on over to your blog, love that post and then try to find more content in that niche. But they can’t!
So, what do they do? They leave and you’ve missed a chance of gaining a new subscriber.
Instead of writing about six topics, choose one and create content around one niche.A niche, or the topic of your blog, should be focused on one thing or one area.Click To Tweet
Hey new bloggers –
Don’t get laryngitis.
I mean this in a blogging sense.
Like don’t lose your voice.
Y’know, the one that is truly you. Your personality, who you are.
If you’re snarky, blog like a snark. If you’re a sweet young lady, let those sugar drops drop around your words. If you curse like a truck driver in real life, for heavens sakes, put in some good hell yes’ and fuck no’s.
Do you love using big words that make you look like an arrogant ass? Use them. Don’t listen to the experts that tell you to use only simple words.
In other words, don’t lose your core voice, thats what makes you unique. For if you only follow the blogging protocol, you will begin to hate blogging.
That’s what happened to me. I tried having two blogs, one for the public, the face of my business, and my rebellious blog. It got really tedious keeping both up and playing pretend.
So show us who you really are. You won’t regret it because you’ll have a ton of fun and love blogging. Isn’t that what it’s about at the end of the day?So show us who you really are.Click To Tweet
The biggest blogging mistake new bloggers need to avoid is not connecting with other bloggers.
I have been guilty of this, big mistake. I wrote posts, but nobody was sharing or even reading my content. I was frustrated. The truth is, I wasn’t putting myself out there. Through blog commenting, I created many important connections with other bloggers that help me share my content, ask me to contribute to posts, provide me guest blog opportunities. We support each other all the way.
I just didn’t know any better. Besides, I thought I wasn’t worthy of leaving comments. What would I have to contribute?
Another big mistake. My comments were wanted all along. Bloggers appreciated them. We became friends. And it’s probably the best blogging decision I made.
Most bloggers don’t have a strategy. They type away at their keyboards with no idea where they’re headed — in essence, word-vomiting at no one in particular. Once they build an audience, they don’t know where to take it. That’s a problem. Because people won’t stick around a community if there doesn’t seem to be a point or a direction. So what’s missing? A plan. A way to take that traffic and convert it into something that matters.Most bloggers don’t have a strategy.Click To Tweet
What’s the biggest mistake a blogger can make? I could recite the obvious: not building an email list from day one (so that no one visits your blog and you’re writing in a vacuum); not optimizing your post titles with keywords (so you miss out on Google searches); writing badly (so that nobody is encouraged to visit your site again); presenting your posts in tiny fonts and ugly layouts (ditto); etc.
But the most obvious mistake is the one most often made: writing about what interests you rather than your target readers. As a PhD in creative writing I would love to publish erudite posts which rant on about literary theories. But (from experience) I know that nobody would care.
My readers are fiction writers. What pulls them – and incites dozens of comments – are posts that address their concerns. Is my work any good? How do I win story awards/find an agent/get published? What new crafts skills will give me a winning edge? Etc.
Ask yourself: why should anyone want to read my stuff? What benefits will they gain? A jolly account of your trip to Vegas won’t cut it.Ask yourself: why should anyone want to read my stuff?Click To Tweet
The #1 mistake new bloggers tend to make is thinking they need to do “all the things” before starting. Getting a fancy website, having headshots taken, learning basic html or web development skills, hiring a social media team, or buying costly software subscriptions can all wait. To bootstrap your blog, remember that content is more important than anything else. If you really want to blog, you need a domain, a host, writing skills and commitment, and basic knowledge of SEO. Let the other pieces fall into place. The most critical thing you can do when starting is to publish content your intended audience cares about. The other pieces will fall into place as your site grows. Don’t talk yourself out of getting started!content is more important than anything elseClick To Tweet
Most new bloggers feel like a guppy in an ocean of sharks. I know. I’ve been there!
BUT…the biggest mistake new bloggers make is not realizing that blogging TAKES TIME. It takes time to grow a blog. It takes time to gain a readership. It takes time to network. It takes time for Google to recognize your blog as an authoritative one. It takes time to grow your blog traffic. It takes time to make money. It takes time to learn and implement and the many facets of blogging.
It takes time to basically do anything… but most people expect to see results quickly!
Sure, there are shortcuts and tools to help you save time and make the process easier. These include social media automated tools such as Buffer and Hootesuite. Another good resource is my FREE e-book, 20 Blog Post Must-Haves.
By remembering that things take time, new bloggers will have a much higher success rate. They just need to persevere!blogging TAKES TIMEClick To Tweet
The fact is, such as a fly makes mistakes and gets trapped in a spider’s web, the same can happen to a blogger.
Undoubtedly, there are several possible big mistakes, and all are subjective and relative – like anything else in life.
The fact is, I am the “go to the root problem” type. Therefore, I believe that the greatest mistake when digging to find the biggest mistake is to focus on the surface.
Here’s my answer to your question.
The biggest mistake that a blogger should avoid is to forget about the law of attraction.
What do I mean? Simply, to be worried about your competitors, instead of focusing on giving your best in your niche.
Your competitors can be amazing, and this is perfect for them. But if you concentrate on the intention to prove that you are on the same level or even better than they are, you’ll have a problem. In the end, you’ll lose all the fun that you can gain from being a blogger. If you lose the fun, your long term goals will reach a blockage.
My advice is to give your audience all your best. And have fun.
The reader who needs your knowledge will be drawn to your articles such as the moth is attracted to the light.
The law of attraction works whether you are aware of it or not. But you should be aware of the power of giving your best.
The intention behind your perfect blog post is resonating with the needs of your perfect reader, at the perfect moment.
For the rest of your life, you will no longer have to worry about your work conversion. You are a blogger who isn’t blogging only to lose precious time, but also to convert. Isn’t it so? Otherwise, why would we take into consideration the possibility of any potential mistake?
Now you know my opinion about the biggest mistake to avoid as a blogger. In truth, there is an additional tool which you have in your hands. It’s called “promotion”. If you want to truly convert and to write the right article, for the right reader, at the right moment, don’t let this opportunity slip you by.
Promote, promote, promote!The law of attraction works whether you are aware of it or not.Click To Tweet
You Have The Power
Congrats! You just read over 20,000 words from the brains of master bloggers. You’re practically an expert already.
It’s time to get started. Go launch your blog. Make an impact.
There’s no reason to wait.
You only have to know more than the person you’re teaching.
Don’t worry about the little things. Focus on the big things that are going to make a difference.
Start by finding your niche. Build relationships. Create epic content. Spend more time promoting your posts than you do writing them. Make sure to grow your email list.
Blogging is a marathon, not a sprint.
So keep going.
And don’t stop for anything.