Let’s be sincere for a moment!
Do your blog posts sound like they’re written in your own voice, or do they sound like every other blogger and writer on the internet? I bet only you can answer this.
Unless you are already a seasoned and famous blogger, you’re going to clamor for attention. You will still struggle to find your writing style. If you don’t find it, your blog will soon fade away.
Let me ask you, can you imagine how many blogs are on the internet today? In case you don’t know, Internet Live Stats carried out research on this and discovered that there are over 1 billion blogs on the World Wide Web as of September 2014, imagine how many there must be today.
The chart below speaks volume:
As you can see from the chart above, it was recorded that about 1 billion websites existed on the internet in 2014, and if we’re thinking alike, you will realize that the number is increasing every day.
Internet Live Stats also discovered that: In 2013 alone, the web has grown by more than one-third: from about 630 million websites at the start of the year to over 850 million by December 2013 (of which 180 million were active).
What does this tell you? It shows that the competition is becoming fiercer every day. Hence, the need to develop your own unique voice and stand out to avoid being consumed by the lions.
No matter what niche you’re blogging in, there are millions of other people out there blogging in that same niche. Some of these people are more talented than you are; some have a huge email list, and many have a larger audience than you.
With all this in mind, it now comes to the point where we need to ask the one million dollar question! How do you intend to compete with all these veteran bloggers?
In this post, I will reveal to you:
The Unbeatable Tips to Finding Your Blogging Voice
Below, you will find everything you need to develop your own blogging voice. I promise you one thing, if you take the time to read this post and then, implement everything you learned one step at a time, you will soon be a blogger everyone wants to associate with.
With that out of the way, let’s get to the points.
1. Start by Nurturing and Developing Your Writing Skill
Ordinarily, you’re not expected to develop your blogging voice immediately when you launch your blog — NO, it takes a gradual process. It’s not something you will achieve within a twinkle of an eye. The key here is that it takes time.
Why am I saying this?
Because I see many new bloggers complaining that they always try to write useful and engaging content, yet no one sees it. If you’re also facing this same problem right now, I want you to know that it’s not your fault.
Your writing may seem very useful and exciting in your very own eyes, but have you considered how others might be seeing it?
It might appear very crappy and uninteresting in the eyes of your readers. Hence, the reason it’s not garnering much attention.
Do you want to know what to do about this? Good.
It’s simple. Start practicing writing good copy. Like David Risley mentioned in this article, don’t be frustrated because your writing isn’t sticking. Relax; you’re exactly where you should be.
The screenshot below from blogmarketingacademy.com also speaks volume.
See what I’m saying?
You have to grow and mature, and this takes time. Don’t rush, or you might end up making a very expensive mistake that could end up costing you the voice and reputation you’re looking for.
Now, I understand you might be asking “what’s the easiest way to develop your writing skill?” I’ve outlined below 4 different ways you can achieve this.
1. Write Like Your Life Depends on it: Do you know the best way to become an expert at something? It’s simply by practicing.
If you know who Gary Halbert is, you will also know he’s one of the most popular copywriters the internet has ever known, but do you also know the shocking truth? He wasn’t born a writer. He mastered the act of writing, and that is the same way every expert writer you know today started.
Most successful writers were no better than you when they started, but then they worked on honing their writing skill gradually until it became a part of them.
Make writing a habit. Write as if there’s no tomorrow, like one prominent philosopher once said……
“We are what we repeatedly do, success is therefore never an act, but a habit”. – Aristotle
The bottom line is that you should learn to write consistently. If you decide to write nothing less than 500 words a day then, ensure nothing will ever stop you from achieving that, soon you’ll become the next Stephen King.
2. Read Like You Have No Other Job: Research proves that great writers are also voracious readers.
If you want to become a great writer, you must form the habit of reading like you’re insane. When I mention reading, I don’t mean blog posts alone, you should be reading everything readable both fiction and nonfiction.
Tim Ferriss of Four Hour Work Week is also a great writer and do you know one of his secrets? He reads a lot. He even admitted that he reads nonfiction books for a few minutes before going to bed on a daily basis.
Reading will make you to become familiar with what makes good writing, and show you what mistakes to avoid.
3. Practice How to Write in a Conversational Manner: Have you ever read an article where you felt as if the writer was talking to you? As if you both were sitting at the same table? That’s what I mean.
One of the best ways to capture your reader’s interest is to always write like you’re talking to them directly. One of the best ways to do this is always picture your ideal reader while writing, think of her current situation and how she will feel once she reads the article.
After writing an article, read it aloud to yourself and ensure it doesn’t sound like typical writing. It should sound like an interaction between two people. If not, rewrite it.
In a post published by Henneke awhile ago, she listed 5 thing you must always do to ensure your posts sounds conversational. Check the screenshot below.
4. Lean To Write With Empathy: If you desire to always get your readers choked and their eyes glued on each article you write, you must always write with empathy.
What this means is to show them you can relate with what problems they’re facing via your writing.
Make them to feel as if you’re also facing the same problem and will therefore help them to eliminate it.
Once they see that you can put yourself in their shoes and are aware of their feelings, they will stick around to read your posts.
Check out the following blog posts to learn more about how to grow and nurture your writing skill:
• A Fool-Proof Formula for Easily Writing Amazing Blog Posts – Top Blogging Coach
• 27 Ways to Improve Your Writing Skills and Escape Content Mediocrity – Enchanting Marketing
• 50 Free Resources That Will Improve Your Writing Skills – Smashing Magazine
2. Be Yourself And Avoid Copying Others
Believe me, one of the highest mistakes you will ever make as a blogger and writer is to be a copycat. This will kill your reputation.
If you truly desire to build your blogging voice, you should never do what others are doing. Don’t even write what they’re writing.
You want to be yourself and not pretend to be someone else. Remember, one of the best ways to capture your reader’s interest and convert them to long term fans is to show your true personality in your writing.
I’m not saying it’s not good to write about what others have written because come to think of it, is there any new topic on the internet? I guess you’ll answer no.
However, you don’t want to copy and write the article exactly the way someone else wrote it. What you want to do instead is add your own unique voice to it — make it your own. Set it apart and make it better somehow than the other ones.
In doing this, you will not sound like “yet another amateur blogger”.
Some of the best ways I’ve discovered in which you can be yourself in the blogosphere are:
- Never do things because others are doing it.
- Always believe in your own values
- Never try to compare yourself with others
- Try to always be true and honest to yourself and to your readers too.
- Don’t ever try to please everyone, focus on your ideal audience.
- Develop and express your individuality via your writing.
3. Focus Less on Popularity
One mistake I see most new bloggers make is focusing all their attention on getting lots of social shares, comments on their posts and social mentions thinking it’s all that matters.
Yes, I know that the number of mentions and comments your blog posts get can be used to measure your level of popularity, but like Henneke said in this fantastic post, “follower numbers are less important than follower engagement, enthusiasm, and love for your blog.”
Your popularity can only be built when those followers of yours are deeply connected to you, when they’re always eager to listen to you, and when they feel excited whenever they’re reading your blog posts.
If they’re not excited about you, all the efforts you put into acquiring them is futile.
Therefore, you should channel your energy into writing top-notch articles that people will never want to miss.
Write in a simple and conversational manner too, and at the end, your blog will not be a “me too blog” that is easily identical with others.
Some time ago, I wrote a blog post about blog comments, and why they don’t equate to traffic, you might want to check it out here.
4. Get a Unique and Sexy Domain
So you want to stand out from other bloggers in your niche right? If that is true, you should be careful of the domain name you choose for your blog.
This is one of the places most new bloggers often make mistakes.
For example, You want to create a blog in the weight loss niche, and you discovered that the domain name “lose weight fast” is sexy and will be easy to memorize.
You then went over to Godaddy to see if it’s available but unfortunately, the .com extension is already taken.
But wait, the .net is still available, and because you really love the domain, you went ahead and registered it like that. Sound familiar?
This is what most people always do, thinking it’s right. Now think about it like this, what if the person that owns looseweightfast.com is already well established and popular in the niche, do you think people will remember your .net extension instead of the already established .com extension? The chances are slim.
Instead of doing this, what you should do is forget about that domain and brainstorm for another one. You can always think of another better and catchy domain name to register if you need to.
Apart from that, it’s always advisable to get a name you will dominate and be known for.
In case you’re wondering what your domain name has to do with your blogging voice, I will tell you.
What most people often fail to understand is that the domain you choose for your blog also affects how you’re being perceived. We’re talking about finding your own blogging voice here, and being unique.
I want you to know that it’s not only your writing that will make you unique, your being unique starts from the day you choose your domain name. I gave an example above about the case of registering a different extension of a particular name just because your desired extension (.com) is already taken.
What you don’t know is that, that domain might affect your brand badly down the road, this is because you’re sharing the same name with someone with a different extension. For God’s sake, this same person might be more authoritative than you, he might have more money to boost his brand than you. How then will you dominate that industry?
The same thing goes with finding a domain that is not easy to remember. The consequence is that your readers will often forget it. While choosing my domain names, I always try to go for a 2-3 word domain because I know it’ll be easy to remember and will also be more brandable.
How do you see the name: “LaunchYourDream.com”? Isn’t it very sexy, catchy and memorable? Now, that’s exactly what I’m talking about.
Use the links below to learn how to choose the right domain names for your next blog.
• How To Pick A Domain Name In 3 Easy Steps – Launch Your Dream
• Choosing the Domain Name for your Blog – Pro Blogger
• A Guide to Choosing The Right Domains – Oleg Calugher
Check out most of the popular bloggers on the internet today, people like Jon Morrow, Darren Rowse, etc. You will notice that their blogging voice is an expression of their personalities.
That is also how yours should be.
However, as I mentioned above, don’t rush it. You will need time to find the right tone, style, and rhythm which will eventually represent your personality and blogging identity.
No one started blogging with his blogging voice fully in place, just like no one is born with his personality already formed.
Henneke also mentioned a good way to find your blogging voice, check the screenshot below.
It does not matter what type of blog you’re building, whether you want to make money by creating an Amazon affiliate site, Adsense niche site, or authority site in any niche, you need to develop your own unique voice.
It is the only thing that will position you as a thought-leader in that industry. Without that, you will never see any money, and your readers will always leave you for your competitors. I’m sure you don’t want that.
I’d love to hear your thoughts on this. Leave a comment below and tell me about what you’ve done to find your blogging voice.